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Schema for Heavyweights SEER SearchChurch Nov 2013

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Information about Schema for Heavyweights SEER SearchChurch Nov 2013
Technology

Published on December 18, 2013

Author: MatthewBrownPDX

Source: slideshare.net

Description

Schema.org and semantic SEO strategy for big sites. I presented this as SEER's SearchChurch event in Nov 2013, where all proceeds went to charity.
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Schema.org and Semantic Strategy for Heavyweights Matthew J. Brown - @MatthewJBrown SEER SearchChurch – Nov 2013

Matthew J. Brown Head of Special Projects Mozlandia! Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

Source: http://multiplayerblog.mtv.com/wp-content/uploads/2008/12/mike-tyson-1985.jpg The good news: The rich get richer (in snippets)

Markup allows enterprise sites to buy ‘beachfront property’

Almost 75% of the Top 100 sites in Alexa contain structured data markup Over the Top 1 Million sites in Alexa, that drops to 20% Adoption is rising, and is top-heavy: bit.ly/HQraE9

Schema.org, Twitter Cards, Authorship, Open Graph (all of these and more covered by @ipullrank here: bit.ly/11cwNBU)

Open Graph Tags https://developers.facebook.com/docs/opengraph/

Keep a lookout for new Open Graph actions: bit.ly/Zxop33

Twitter Cards: https://dev.twitter.com/docs/cards

Keep a lookout for new channels using data markup (Pinterest’s Rich Pins: bit.ly/12oiJoe)

“If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.” Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)

Step 2: Prioritize bit.ly/xWKwcU

Step 3: Keep track of changes to this WMT page: http://bit.ly/105kY02

Step 4: Troubleshoot if snippets take too longhttp://bit.ly/P6pF4n

Step 5 The rich snippets Hail Mary: http://bit.ly/yZ8vkb

Update your Training

Source: SEOSkeptic Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn (http://bit.ly/1cXragb)

http://conceptnet5.media.mit.edu/

http://conceptnet5.media.mit.edu/

Read Bill’s patent write-up here: bit.ly/1esMZYV

Now for some bad news

You are not Mike Tyson

Google is the champ of semantic search

They’re taking more beachfront property

Way more

Displacing entire verticals

Dr. Pete is tracking the crazy https://plus.google.com/+SEOmoz/posts #mozcast

What’s an enterprise site gonna do?

Go all in with markup

It’s not just about links anymore

Use authorship to maximize domain authority

Put G+ and Author Rank to work

http://moz.com/blog/using-google-plus-to-appear-in-the-top-resultsevery-time-whiteboard-friday

Adjust enterprise training programs: THINGS not STRINGS

Emphasize our brave new mobile world

Show examples of mobile/desktop results

Go to SemTechBiz: Make friends

mjb@moz.com Twitter: @MatthewJBrown Email: Thanks for coming out!

http://kotaku.com/watch-mike-tyson-play-mike-tysons-punch-out-for-the-f-1170599272

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