Published on February 28, 2014
presents… Prepared by Jordhy Ledesma, Jenny Wang, Yi Yang and William Prescott
Agenda • Industry Background • Newspapers • Media in general • Scenarios • Pros and cons • Stakeholder perspectives • Recommendations • What Happened? • Q&A
Newspaper Industry Background
Newspaper Readership Read Newspapers Daily Pre-1929 80% 60% 40% Post-1960 1961-1977 20% Post-1994 … at 9% by 2011? 1980 1985 1990 1995 2000 Sources: Robert Putnam, Bowling Alone, CBM 2005 2010
Newspaper Readership 2.0 Read Newspapers Daily Pre-1929 The Great Depression 80% 60% 40% Color TV, Post-1960 VCRs 20% And now… smartphones! 1980 1985 1990 1995 2000 Sources: Robert Putnam, Bowling Alone, CBM 2005 2010
Media Industry Background
Media Fragmentation, 1960’s to 2010’s
Possible Scenarios • Scenario 1 • Keep the Paper and Remain Free for the Web • Scenario 2 • Keep the Paper and Charge for the Web • Scenario 3 • Ditch the Paper and Charge for the Web
How can The NY Times Respond? 1. Declining readership 2. Exponentially increased competition 3. Low-tech employees and contributors 4. Problems across the board: in news, travel guides, classifieds, sports and editorials 5. Loss of investor confidence 6. Increasing paper and production costs 7. Less and less advertisers
Scenario 1 – Do Nothing Keep the Paper and Remain Free for the Web PROS • Attract as many readers as possible • Waiting for a better business model • Retain existing paper readers • Keep competitiveness to other free news channels CONS • High cost – bottom line impact • Lose first mover advantage • Decreasing financials
Scenario 2 - The Middle Way Keep the Paper and Charge for the Web PROS • Accommodate new way of reading • Improve the financials • Expand to global business • Retain existing consumers CONS • Pay for the web: Challenge to change consumer behavior • Cannibalization of readers and advertisers • Lose strategy and resource focus
Rupert Murdoch on Paywalls, Print Media and the iPad
Scenario 3 – All Digital Ditch the Paper and Charge for the Web PROS • More people rely on digital news sources • Better advertising data • Wider potential audience • Better for the environment CONS • Loss of paper only readers • Loss of public notice advertisement revenue • Greater competition in the digital arena
Jason Calacanis: NY Times vs Google
What Happened to the Financials? http://markets.on.nytimes.com/research/stocks/tools/analysis_tools.asp
Paywall and R&D Changes
NY Times Research Labs
Conclusions • We’re in the listening era for newspapers. They need to listen to customers, technologists and analysts to adjust their business models • Industry-wide efforts to change the most likely scenario are required • NY Times’ communication abilities are critical to secure investor goodwill, persuade competitors and allies and engage customers
References • The U.S. Newspaper Industry in Transition • Suzanne M. Kirchhoff • Analyst in Industrial Organization and Business • September 2010 • State of the Media 2010 • U.S. Audiences and Devices • The Nielsen Company • Exploiting the old while exploring the new: A workshop on improving newspaper performance • John F. Greenman • Alabama Press Association • July 2008
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
Search NYTimes.com. Clear this text input. Go. http://nyti.ms/1Qsac18. Loading... ... The Upshot provides news, analysis and graphics about ...
In Scenario Analysis, the scenarios are stories about the way the world might turn out if certain trends continue and if certain conditions are met.
Definition: Scenario Analysis is a process to ascertain and analyze possible events that can take place in the future. This is an important tool in the ...
Scenario analysis commonly focuses on estimating what a portfolio's value would decrease to if an unfavorable event, or the "worst-case scenario", ...
PROBABILISTIC APPROACHES: SCENARIO ANALYSIS, DECISION TREES AND SIMULATIONS In the last chapter, we examined ways in which we can adjust the value of a risky
See Democratic scenarios ... Email us at firstname.lastname@example.org. We would love to hear from you. Contact Us; Work With Us; Advertise; Your Ad ...
Der Begriff Szenario stammt aus der Theater- und Filmsprache und wurde 1967 von Kahn und Wiener in die ... Analyse: Nach Ermittlung der ...
Search NYTimes.com. Clear this text ... A race-by-race analysis of the Senate suggests that Republicans might now be close to even-money to ...