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Scaling Content in WordPress

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Information about Scaling Content in WordPress
Marketing

Published on March 6, 2014

Author: GoAtlassian

Source: slideshare.net

Description

Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.
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create, communicate, evaluate

create, communicate, evaluate to evolve out of one's own thought

create, communicate, evaluate impart and made known to others

create, communicate, evaluate ensuring desired understanding

Dan Radigan Atlassian @danradigan

Content is becoming rapidly widespread

Why is this important?

People are bombarded and are now harder to reach

Remember though…

Content is still TOP DOG

Your WordPress is a product

therefore

Know your customer and your market

Create Communicate Evaluate

The people who create content aren’t often full-time WordPressers, like us

therefore

Make the content you want easy to create

Deliver real assets

Use consistent layouts

keep collaboration close to content

Simplify delivery

Create Communicate Evaluate

Not created all content is equal

Content expires

expires

therefore

Know your goals and schedule accordingly

enable more authors

retain quality manage schedules

Lots of writers with varied goals

Lots of writers with varied goals Curators manage flow

Admin& Editor& Editor& Editor& Author& Author& Author& Author& Author& Author& Author& Author& Author&

Workflow! optimizes us

Create Communicate Evaluate

Your WordPress is a (software) product

therefore

content is an iterative endeavor

UA-20039645-1

learn about your audience

optimize keywords

validate your architecture

social: when is my audience online?

segments: what is my audience doing?

engage your audience with a call to action

engage your audience with a call to action

UTM codes correlate targeted effort and results

http://you.com/? utm_source=promo utm_medium=email utm_campaign=fallsale

Questions?

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