Scale up briefing to festival of marketing oct 6 2016

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Information about Scale up briefing to festival of marketing oct 6 2016

Published on October 3, 2016

Author: sherrycoutu1

Source: slideshare.net

1. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE SCALE-UP BRIEFING Festival of Marketing (6 October 2016) Chasing unicorns: Marketers on the hunt for a job at the next billion-dollar business Sherry Coutu CBE #scaleup http://www.scaleupreport.com

2. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Advice from a serial entrepreneur and former angel investor THE SCALE-UP INSTITUTE #scaleup

3. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Advice from a serial entrepreneur and former angel investor THE SCALE-UP INSTITUTE Sherry Coutu CBE#scaleup

4. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE ENTREPRENEURSHIP 2000 Floated second Start-up 1986 Came to the UK to attend the London School of Economics 1987 Became a Computer Programmer 1991 Studied Business at Harvard 1994 Joined my first ‘start-up’ 1995 Founded second Start-up Sherry Coutu CBE < 2000 1997 first ‘startup’ sold #scaleup

5. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup

6. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Advice from a serial entrepreneur and former angel investor #scaleup

7. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE “First mover advantage doesn’t go to the first company that launches, it goes to the first company that scales.” Reid Hoffman, co-founder of Linkedin THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup

8. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Definition A ‘scale-up’ is an enterprise with average annual growth in employees or turnover greater than 20 per cent per annum over a three year period, and with more than 10 employees at the beginning of the period #scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

9. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Start-ups are not SCALE-UPS Any size* Any age Any sector Any region #scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

10. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE We are doing very well on Start-ups...

11. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE But we are doing less well at growing them (!)

12. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE “Competitive advantage doesn’t go to the nations that focus on creating companies, it goes to nations that focus on scaling companies.” #scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

13. In a global first, new analysis - based on open-government and LinkedIn data-sets - reveals how companies led by women grow, perform and rank - identifying the fastest-growing and most dynamic women-led businesses across the UK. Scaleup businesses are the 'driving force' of UK economy

14. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 225,000,000,000 #scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

15. Job Creation is linked to companies that are high growth (2015) In the UK, HGSBs created the equivalent of approx. 4,500 new jobs every week 3 X as many new jobs as the FTSE 100 The Scale-Up Institute #scaleup Sherry Coutu CBE Source: Octopus investments – hgsb study released Oct 20 2015

16. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

17. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

18. SCALE-UPS ARE NOT START-UPS Scale-ups have different needs ROI in Scale-ups has big pay-offs for Economic Growth So we should focus some of our attention and policies on scale-ups The Scale-Up Institute #scaleup Sherry Coutu CBE

19. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE SCALE-UPS ARE THROUGHOUT THE COUNTRY Scale-ups are found in each of the 39 LEP areas in England and 6,659 (75 per cent) of the total 8,923 scale-ups are located outside of London. On average a LEP will have approximately 228 scale-ups in their area. These in turn can be grouped into the Number of scale-ups companies that employ between • 10 and 49 employees, • 50 and 250 employees, • >250 employees #scaleup

20. Growing tech companies Run by Women - Turnover

21. Turnover in the last year vs Turnover Growth (GBP)

22. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup Why are we obsessed with companies at the beginning or the end of their journey? Should marketers instead focus their attention on scale-ups?

23. Turnover Growth (GBP) vs Growth Rate (%)

24. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup How to identify companies that are already gaining momentum but need outside help to get to the next level of growth

25. ● The UK has a lower share of large businesses than the US. ● Large firms with more than 250 employees account for 0.5 per cent of firms in the UK but 0.7 per cent in the US. ● This lack of ‘scale up’ means the economy as a whole loses on productivity and growth. The Scale-Up Institute #scaleup Sherry Coutu CBE

26. 762 women-led companies £ 1M - £250 Million are expanding at a Median Growth Rate of 30% a year

27. 927 October 2016: women-led companies £ 1M - £250 Million are expanding at a Median Growth Rate of 28% a year

28. 453 are growing at 20% a year of these:

29. 546 are growing at 20% a year In Oct 2016 I can reveal that

30. 281 are growing at 50% a year and

31. 336 are growing at 50% a year And in October 2016, we can reveal that

32. Contributing nearly £ 2 billion more to GDP in last year! Cumulative Revenue £7,156,288, 364 £8,864,226, 404 £1,707,725, 675

33. Management Consulting Events Services Internet Sector diversity in women-led businesses is strong PR & Comms 88% 42% 33% 28%

34. National Growth across sectors Food & Drink, Edinburgh Information Technology, London Staffing & recruitment, London Manufacturing , Cambridge Advertising Technology, London

35. National Growth Fast-growing women-led companies present in all regions of the UK 68% headquartered outside London Scottish women-led companies are growing revenues at a median annual rate of 30%

36. Household names:

37. Leeds

38. SouthEast

39. EnterpriseM3

40. Solent

41. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE https://www.founders4schools.org.uk/women/

42. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE http://www.scaleupreport.com #scaleup ✔✔✔ ✔✔✔ ✗✗✗ ✔✔✔ ✔✔✔ ✔✔✔

43. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup Is there potential for marketers to influence More growth within fast-growing organisations?

44. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE The Report identified 6 main gaps as to why companies cannot scale in the UK … THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup 1. The Evidence Gap: public and private sector organisations identify, target and evaluate their support to scale-up companies. 2. The Skills Gap: improve the ecosystem so scale-ups can find employees with the skills they need 3. The Leadership Capacity gap: building their leadership capability 4. The Export Gap: accessing customers in other markets / home market 5. The Finance Gap: accessing the right combination of finance 6. The Infrastructure Gap: navigating infrastructure

45. I would be able to grow my company faster if applicants had the skills needed to meet my customer demand. 82% OF 163 SCALE-UPS AGREE 79% OF 442 CEOs AGREE

46. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup Examples of how marketers have taken crazy ideas and clunky products and made them understandable to the mass market

47. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Improving the life chances of students by giving them access to business leaders in their community Improving the life chances of students by Accessing the skills of marketeers ;-)

48. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Impact Teachers report that 54% of their students choose a STEM subject a single f4S role model event Just 4 student-employer encounters decreases the likelihood of a child being NEET

49. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE free to use time savings learner STEM attainment gains Massive cost savings to the ‘system’

50. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE

51. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Work Experience Pilot: #scaleup

52. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Work Experience App: Discovery #scaleup

53. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Festival of Marketing (6 October 2016) Chasing unicorns: Marketers on the hunt for a job at the next billion-dollar business Sherry Coutu CBE #scaleup http://www.scaleupreport.com

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