Published on March 7, 2014
Marketing Proposal For Saudi Airlines
Table Of Contents •Objective • Analysis • Strategy • Marketing Plan • Budget
Objective Our objective is to launch a new marketing campaign in order to: • Increase Sales • Enhance brand image And to do so we must go to quick with effective marketing plan.
Strategy Effective Marketing Plan (ATL,BTL, Social Media, Electronic & Print Media, events & Social Cause) Brand Awareness Attracting consumers Maximum Reach Credibility with consumer Promotion Sales
Our Marketing plan will be in 5 Phases: • Phase I • Phase II • Phase III • Phase IV • Phase V All phases will be run simultaneously.
Phase I Electronic Media Print Media TVC Ads in News Papers & Magazines TV channels & Cable Tv, Radio
• • • • Electronic & Print Media TVC of About 30 seconds for TV Channels, Local Cable TV print ads in various magazine & Newspapers Promotional campaign on radio.
Phase II Social Media Facebook, Twitter, Linkedin, Web banners, SMS & Emails
•Update all social media, combined around one common theme •Add more direct links, specifically for Online booking website •Do more promoting, giveaways •Ask for customer responses/feedback •Create convenient, user-friendly app •Customer can check bags, check in/out, find flights •Deal notifications sent to app •“Experience” factor • SMS & EMAIL marketing • Web Banners
Phase III ATL BTL Activities Bill Boards, Steamers On ground promotional Activities Posh Areas, Clubs, Hotels & Travel Agencies Airport, Malls & Travel Agencies
• ATL activities • Billboards & Steamers at various locations including airport
• BTL activities • Malls, Airport & Travel Agency • Fabricated kiosk with BA’s in Air hostess uniform at malls • For Travel Agencies we will brand a bus as a plane and and BA’s in uniforms of air hostess will engage them. Free give aways will be offered. • at airport we will run an activity in a unique manner And executive lounge
Phase IV Events Sponsors Conferences, Exhibitions & Etc Social cause & etc
• different events each quarter like conference, dinners & etc. • Exhibitions at expo • social cause and awareness for brand image • Celebrity Endorsement
Phase V Direct marketing Promotional Give Aways Corporate & Education Sector Corporate & Education Sector
Budget S.no. Phase Description Amount/6 months 1 Phase I Electronic & Print Media 75 Millions 2 Phase II Social Media & Apps 30 Millions 3 Phase III ATL & BTL Activities 50 millions 4 Phase IV Events 15 Millions 5 Phase V 15 million Direct marketing 185 Millions Note: Above mentioned Budget is tentative may subject to change as per time
Prepared by : Malik Muhammad Ahad Head Of Strategy & Planning Read Soul Communication Malik_ahad@hotmailcom
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