SAP My Runway University Roadshow

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Information about SAP My Runway University Roadshow

Published on July 25, 2013

Author: laylasabourian



Developed by SAP, My Runway ( is a free mobile fashion app that allows fashion enthusiasts to follow their favorite brands, find the latest trends, get promotional alerts for the best deals from the brands they love, and engage their community of friends and in a smart, fun way. Retailers can also benefit from insights into consumer behavior and transfer social wishes to sales transactions. The app was first launched in China last year and it is now available for download in the U.S. market (iTunes App Store and Google Play Store). As part of the Marketing activities for My Runway, we outreach to Design, Fashion, and Business Schools in the Silicon Valley to present the actual Go-To-Market plan to the students, provide career recommendations, and engage with the communities of students and scholars. Interested in welcoming our Marketing Team to your School or University? Drop us a note!

Visit our website:
Download My Runway on the App Store:
Download My Runway on Google Play:
Give Us a +1 on Google Plus:
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Public My Runway University Roadshow Layla Sabourian Tarwé, Nikolaos Tsakonas July 24, 2013

© 2013 SAP AG. All rights reserved. 2Public Program Overview • Outreach to Art & Fashion colleges, Marketing Departments, and Business Schools that include digital & social media courses, as well as mobile technology in their curriculum • Potential Topics • Product Marketing highlights & challenges • Developing a Marketing Plan (Go To Market Strategies, Milestones, etc) • Successful Social Calendars • Fashion PR and Marketing • Career planning recommendations • Potential Internship opportunities: • jobId=E2F3001E68B84AF19F7F0050568A0116#mainView=search;popUps=1 • The importance of volunteerism • My Runway Fashion Ambassador Program

© 2013 SAP AG. All rights reserved. 3Public University Roadmap Calendar July August SchoolVisits June September HULT Intl Business School, SF Cañada College Fashion Department, Redwood City The Art Institute of California – San Francisco (a campus of Argosy University) Confirmed Aug, 01

HULT International Business School • July 1: Meeting Layla Sabourian, Elena Hartlieb, Nikolaos Tsakonas • July 2: Meeting with Marjan Mohsenin, Director of Corporate Relations • August 1: Campus visit • Presenters: Layla Sabourian, Madisen Sanders, Nikolaos Tsakonas • Location: 1355 Sansome St., San Francisco • Agenda: • 11:00 Tour of School, Meet & Greet • 11:30 SAP - Consumer Engagement, Presentation by Layla • 11:45 My Runway Demo, Madisen • 11:55 Internship Experience, Nikolaos • 12:05 Recruiter • 12:15 My Runway Fashion Ambassador Program, Layla • 12:20 Q&A Speaker EngagementSeries: 1st SessionConfirmed

© 2013 SAP AG. All rights reserved. 5Public Cañada College Fashion Department  Campus Visit: Date TBD  Presenters: Layla Sabourian, Nina Vierlinger  Location: 4200 Farm Hill Boulevard | Redwood City, CA 94061  Agenda: • Consumer Marketing, Layla • My Runway live demo, Layla & Nina • My Runway Fashion Ambassador Program, Nina • Career recommendations, Layla

© 2013 SAP AG. All rights reserved. 6Public My Runway @ The Art Institute of California – San Francisco  What: Panel Discussion “What are the secret ingredients to a successful shopping app?” followed by an interactive Fashion show starring My Runway Fashion Ambassadors  When: Thursday, July 18, 2013 – 5:30 to 8:00  Where: The Art Institute of California – San Francisco  RSVP: Valley/events/124096522/  Join Layla Sabourian and First Thursday Silicon Valley as we explore engaging perspectives from America's Top Model: Naima Mora, America's Tweetheart: Sarah Austin, and China's visionary behind My Runway: Li Gong.  Agenda: – 5:30: Hors d'oeuvre and Networking – 5:45: Welcome & Introductions – 6:00 Social Contest – 6:15 Panel Discussion – 7:30 Fashion Show Partnership with DesignSchools: Event Confirmed

© 2013 SAP AG. All rights reserved. 7Public The Art Institute of California – San Francisco  Campus Visit: Date TBD  Presenter: Layla Sabourian  Location: 1170 Market Street, San Francisco, CA 94102  Discussion with scholars attending the Fashion Design, Fashion Marketing and Fashion Retailing programs  My Runway Go-To-Market Marketing Plan  Potential Case Study: Calvin Tran & other success stories of talent design creatives  Agenda: • Consumer Marketing, Layla • My Runway live demo, Layla & Nina • My Runway Fashion Ambassador Program, Nina • Career recommendations, Layla

Thank you! Contact information: Layla Sabourian – Tarwé Sr. Product Marketing Manager 3410, Hillview Ave., Palo Alto, 94304 CA +1. 650.463. 6041

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