SAP in APJ - The impact and importance of APJ on SAP & the World

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Information about SAP in APJ - The impact and importance of APJ on SAP & the World
Business & Mgmt

Published on March 18, 2014

Author: kbilafer



This is a copy of a presentation I shared with ~80 Graduate students that visited Singapore from the University of Southern California. The conversation centered around the impact of Asia Pacific & Japan on SAP and the world as well as my personal experiences in the region.

What is #SAPAPJ Kurt Bilafer, Global Vice President Sales, Analytics & Predictive Solutions, SAP @Bilafer

© 2012 SAP AG. All rights reserved. 3 The APJ market Population GDPCompanies in Fortune 1000 Internet users 13 of top 20 cities in the world (based on population) are in APJ % of world Demographia, 54.6% 29.9%31.8% 46% over 1 billion

© 2012 SAP AG. All rights reserved. 4 Market Fragmentation Global Fortune 500 Top 10 GDP Contribution Australia 8 28% China 89 23% India 9 11% Japan 62 22% Malaysia 1 48% Singapore 2 56% Korea 2 75% Taiwan 6 70% Thailand 1 27% China’s State Owned Enterprises contribute +50% of their GDP 180 Global Fortune 500 Companies in APJ and is will grow by +2X in 3 years 132 Global Fortune 500 Companies in the US Top 10 Companies in the US contribute 14% of the GDP TTop 10 Companies in Indonesia contribute on 7% of their GDP

© 2012 SAP AG. All rights reserved. 5 Impressive growth of emerging technologies Asia Pacific Digital Marketing Yearbook 2012, Tech in Asia article 25% of total Facebook users reside in APJ Over half of APJ web users access Internet via mobile devices 623 Million 47% have a college degree 62% work full-time 62% check bank accounts

© 2012 SAP AG. All rights reserved. 6 What is #SAPAPJ APJ Employees +12,000 APJ software revenue 18% and growing at +25%

© 2012 SAP AG. All rights reserved. 7 Responsive EngagingAccessible +15 Billion Devices +1 Billion People Use Analytics Today Need Analytics by 2020 10% 75% Unlocking the value of “Dark Data”

© 2012 SAP AG. All rights reserved. 8 Mobile CRM Data Planning Opportunities Transactions Customer Sales Order Things Instant Messages Demand Inventory Big Data 8 BUT TYPES AND VOLUMES OF DATA HAVE GROWN RADICALLY Sales Order Things Mobile Demand Big Data CRM Data Customer Planning Transactions

© 2012 SAP AG. All rights reserved. 9 1.8 TODAY WE MEASURE AVAILABLE DATA IN ZETTABYTES 90% OF THE DATA IN THE WORLD TODAY has been created in the last two years alone IN 2011, THE AMOUNT OF DATA SURPASSED ZETTABYTES 1.8 ZETTABYTES BILLION 32 GB iPads 57.5= = $34.4 TRILLION = COMBINED GDP OF: • US • Japan • China • Germany • France • UK • Italy **IDC Digital Universe Study Extracting Value from Chaos

© 2012 SAP AG. All rights reserved. 10 Analytics is Everywhere Analytics needs to move from the periphery of operations to the "center of how business gets done.“ CEO P&G Bob McDonald

⌘ Creates and capture new data ⌘ Consumers are getting targeted promotions ⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks In 2016, an estimated $689 Billion will be influenced by Mobile Retail Deloitte Digital The Dawn of Mobile Influence

Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels

© 2012 SAP AG. All rights reserved. 15 Store 23 Current sales: $15k SE 0.1km Filter by: Store Performance

© 2012 SAP AG. All rights reserved. 16 16 CUSTOMER SPOTLIGHT BURBERRY • Improve customer experience and loyalty • Become #1 IT-driven fashion retailer • Personalized Burberry client iPad app

© 2012 SAP AG. All rights reserved. 17 e 17 Intelligent Airports >1m data points per day and growing (~10% customers with smartphones)

© 2012 SAP AG. All rights reserved. 18 IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE Think Big, Think Different

Kurt J. Bilafer Twitter: @Bilafer

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