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sap crm 1

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Published on March 10, 2014

Author: chandusapcrm

Source: authorstream.com

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PowerPoint Presentation: 3/10/2014 1 Customer Relationship Management Online | classroom| Corporate Training | certifications | placements| support Email: info@magnifictraining.com www.magnifictraining.com Contact Us : +91-9052666559 Contents: 3/10/2014 2 Contents Introduction Why need CRM Goals of CRM Types of CRM Implementation Type of CRM Web Based CRM Benefits of CRM Cost Calculations Q&A Thank you !!! Appendix A - Market Capitalization Appendix B – CRM Definition www.magnifictraining.com Customer Relationship Management Introduction : 3/10/2014 3 Introduction Customer Relationship Management (CRM) is the term given to the concepts that a company employs to manage its relationship with their customer. www.magnifictraining.com Customer Relationship Management Why Need CRM: 3/10/2014 4 Why Need CRM Communication Gap Getting a new customer cost 5 times then retaining existing customer Every company do CRM – one way or other. Few Facts : why need CRM Not a single point of contact 1% increase in sale with existing customer will boost profit by 17% while 3% in other case www.magnifictraining.com Customer Relationship Management Goals of CRM: 3/10/2014 5 Goals of CRM The idea behind CRM to gain insight into the behavior of customers and the values of those customers. If it works as hoped then business can :- Provide better customer services Make call center more efficient Cross sell product more effectively Helps sales staff close deals faster Simplify marketing & sales process Discover new customers Increase customer revenue www.magnifictraining.com Types of CRM: 3/10/2014 6 Types of CRM Operational CRM which provides support to front office, business processes including sales, marketing and service. Operational CRM processes customer data for a variety of purposes: Managing campaigns Enterprise Marketing Automation Sales Force Automation Sales Management System Analytical CRM which analyses the customer data for various purposes such as design and execution of targeted marketing campaigns to optimize marketing effectiveness, design and execution of specific customer campaign, analysis of customer behavior to aid product and service decision making, management decision, prediction of probability of customer defection. www.magnifictraining.com Types of CRM: 3/10/2014 7 Types of CRM Consumer Relationship CRM covers aspects of a company's dealing with customers handled by the Consumer Affairs and Customer Relations contact centers within a company. Representatives handle in-bound contact from anonymous consumers and customers. Sales Intelligence CRM is similar to Analytical CRM, but is intended as a more direct sales tool. Features include alerts sent to sales staff regarding: Cross-selling/Up-selling/Switch-selling opportunities Customer Drift Sales performance Customer trends Customer margins Customer alignment www.magnifictraining.com Types of CRM: 3/10/2014 8 Types of CRM Collaborative CRM covers aspects of a company's dealings with customers that are handled by various departments within a company, such as sales, technical support and marketing. Collaborative CRM's ultimate goal is to use information collected by all departments to improve the quality of services provided by the company. Campaign Management combines elements of Operational and Analytical CRM. Campaign management functions include: Target groups formed from the client base according to selected criteria Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, post) Tracking, storing, and analyzing campaign statistics, including tracking responses and analyzing trends www.magnifictraining.com Implementation type of CRM : 3/10/2014 9 Implementation type of CRM Two Category to implement CRM : REMOTELY HOSTED :- Smooth running Free upgrade Secure Application Continuous Support Possible misuse of data LOCALLY HOSTED :- Complete Control Customize in our own way Technical Support Security concerns Problematic upgrade www.magnifictraining.com Web Based CRM: 3/10/2014 10 Web Based CRM Web based CRM are different from traditional CRM in look and feel. Benefits :- Low implementation Cost Rapid Development Accessibility Instant Information Sharing Light Weight Features :- Power Dialing Voice Messaging Fax / email Customization www.magnifictraining.com Benefits of CRM: 3/10/2014 11 Benefits of CRM Growth Vision Improve Sales & Service Increate the number of opportunity Expand the market & attract new partners Develop additional streams of revenue Single Point communi- cation With Customer Email Marketing Reporting Profit Long term profitability Sustainable Income improved customer satisfaction By knowing what customer demands Customize Knowledge base www.magnifictraining.com Cost Calculations : 3/10/2014 12 Cost Calculations CRM Cost Includes :- Hardware Cost Software Cost Professional Services Approx Cost :- 0.5 M $ or 2.5 Cr Rs www.magnifictraining.com Q&A: 3/10/2014 13 Q&A www.magnifictraining.com Customer Relationship Management Thank you !!: 3/10/2014 14 Thank you !! www.magnifictraining.com Appendix A – Market Capitalization : 3/10/2014 15 Appendix A – Market Capitalization Vendor % Share Oracle 16.3% SAP 25.3% Salesforce 8.3% Amdocs 5.2% Microsoft 4.1% Others….. 40.6% *Data as per year 2006-07 www.magnifictraining.com Appendix B – CRM Definition : 3/10/2014 16 Appendix B – CRM Definition CRM is an IT-enabled business strategy, the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. - Gartner Group “CRM is a business strategy to select and manage customers to optimize long – term value” – CRMGuru.Com "CRM is an enterprise – wide mindset, mantra and set of business processes and policies that are designed to acquire, retain and service customers. - Scott Fletcher, VP, i2. www.magnifictraining.com PowerPoint Presentation: 3/10/2014 17 1. Interactive Learning at Learners convenience 2. Industry Savvy Trainers 3. Learn Right from Your Place 4. Customized Curriculum 5. 24/7 system access 6. Highly Affordable Courses 7. Support after Training a. Resume Preparation b. Certification Guidance c. Interview assistance www.magnifictraining.com Customer Relationship Management Contact Us:: 3/10/2014 18 www.magnifictraining.com Customer Relationship Management Contact Us: For more details, please log on to www. MAGNIFICTRAINING .COM You can also Find us on : Most Trusted Website for all Learning Needs by Students, Graduates and Working Professionals

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