Santa Monica Sol

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Information about Santa Monica Sol

Published on April 9, 2008

Author: Ravie13


Santa Monica Sol:  Santa Monica Sol Overview/Objective:  Overview/Objective Audience:  Audience Primary 18 – 40 men and women Dog Owners Secondary 65 – 80 retirees Tertiary All Westside residents Solution:  Solution Sole Sol Soul Mission:  Mission Health, community, outdoor enjoyment Informational, easy-to-read, friendly Structured, promotes environment, fulfills need Bodies and souls are nourished Design Objective:  Design Objective Fits in the back pocket (like map) Compact, easy to navigate Environmentally friendly Easy to find, read and pass on Competitors:  Competitors Art and Style Direction:  Art and Style Direction Not boring or intimidating Friendly and positive 3 primary feature segments Identity Style:  Identity Style Layout & Color Style:  Layout & Color Style Sections:  Sections Cover Table of Contents Dog Section Levels (1-4) Sol Mates Production Costs:  Production Costs Distribution Printing and Delivery Office Promotional Items Staff and Salaries Marketing Plan:  Marketing Plan Ad Campaign in Santa Monica Mirror Website Promotional Booths at events Monthly Special Issues Annual Collections Logo Items:  Logo Items Expected Profits:  Expected Profits Advertising Rates Restaurant Page rates Subscription Costs Sales of clothing/logo items Timeline of Production:  Timeline of Production Summary:  Summary

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