Samenvatting Tool Kit Account Management

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Information about Samenvatting Tool Kit Account Management

Published on March 6, 2008

Author: han_biemans

Source: slideshare.net

IDENTIFICEREN CLIËNTEN EN TARGETS BEWERKINGSPLAN RELATIEBEHEERDERS TOEWIJZEN INTERN PROCES VERKENNEN TOOLBOX: LEDEN DMU; ROLLEN; MOTIEVEN; INFOBRONNEN; SELLOGRAM; ACTIVITEITENKALENDER. SAMENHANGENDE ELEMENTEN: SWOT; DOELEN; ACTIVITEITENKALENDER. ELEMENTEN: VOORTDURENDE LEAD GENERATION; PRODUCTONTWIKKELING; ONTWIKKELEN PROMOTIONEEL MATERIAAL; INTERNE MAATREGELEN OBV INTERNE ANALYSE; COMMERCIËEL DOSSIER; MARKETING CONTROLS. IMPLEMENTATIE: SALESTEAM OP DMU; SALESPITCH VIA SELLOGRAM; CONTACTKETEN; CONTROLS OBV ACTIVITEITENPLAN. GEZICHTSPUNTEN: OMGEVING CLIËNT EN BRANCHE; DOELEN, BELEID, BUDGETTEN; BEDRIJFSPROCESSEN, DISCONTINUÏTEITEN; DECISION MAKING UNIT; INTERNE ANALYSE EIGEN ORGANISATIE. TOOLBOX: SCHILLENMODEL; MODEL PORTER; ORGANOGRAM; MARKETINGMIX.

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