Published on March 4, 2014
Should your enterprise be social as well as being profitable? 07786 492313 www.adrianashton.co.uk
In the next 90 mins (or less...) • Drivers for enterprises to be more 'social' • Benefits of enterprises being 'social' • Risks of enterprises being 'social' • Options for how to explore...
Some opening words of reassurance about me... • one of top500 most influential tweeters about social enterprise • Support private firms with #csr • Approved auditor for the 'Responsible Business Standard'
What I’m assuming about you: • You have an idea • You know what you’re about • You’re honest with yourself
What I don't know about you: I know why I'm here, but why are you?
What we mean by a 'social'... • 'social enterprise' • 'social business' • 'responsible business'
All businesses are becoming 'social'...
Why businesses are becoming 'social'... • Legislation - – Companies Act – Employment law – Environmental rules – Public Services (social value) Act Efficiencies Employee engagement - “Generation Y “ (job fulfilment over financial gain) Consumer interest - • Changing attitudes Fairtrade - #buylocal - local jobs
What could possibly go wrong? • • • • Reputation easier to damage Exponential expectations from others Performance issues ... • Tougher decisions? • Reduced margins?
How to start to explore: • Talk to others – customers, suppliers, partners... • What are the trends in your industry? • Quality assurance/management standards • What options are there in your business model?
What could you 'design' in your business model • Environment – Travel, waste, energy • Community – Local jobs, support local causes • Marketplace – Supply chain, complaints, paying bills • Transparency – Communication, business practices
Where now? http://unltd.org.uk/ http://www.theresponsiblebusinessdirectory.co.uk/adrian-ashton http://aspiren.net/LIM/promotion/adrian-ashton/
The risk of assuming 'business as usual' (textbooks are outdated...)