advertisement

SalesLogix Dynamic Email Marketing

0 %
100 %
advertisement
Information about SalesLogix Dynamic Email Marketing
Technology

Published on February 10, 2009

Author: SalesLogix

Source: slideshare.net

Description

SalesLogix Emal Marketing
advertisement

Dynamic Email Marketing for SalesLogix Dan Ogdon, Director of Marketing - Swiftpage April 2008 For SalesLogix from http://customerfx.com



Blacklist of your sending IP address Why Third Party ESP’s for SalesLogix?

Send limit restrictions: 50 – 100 emails through your systems Why Third Party ESP’s?

Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more… Why Third Party ESP’s?



Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance It All Starts with the List in SalesLogix

Define your targets – Segment your list appropriately Know who you’re sending to It All Starts with the List

Take the time to clean your list: Old email addresses Invalid email addresses Incomplete email addresses It All Starts with the List



Is your content relevant? Do your recipients want to receive what you’re sending them? A Message with Meaning

Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,) A Message with Meaning

Keep your message short – Put long descriptions on landing pages A Message with Meaning

Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery A Message with Meaning



Use Stock imagery: Istockphoto.com Photos.com Gettyimages.com Killer Creative | Unmistakable Action

Make A Bold Statement Killer Creative Killer Creative | Unmistakable Action

Call to Action Above and Below the Fold – but test: Placement Text Link Button Link Color Scheme Be forward and shameless Killer Creative Killer Creative | Unmistakable Action



Landing page should carry the same theme: Imagery Colors Language Tone - Familiarity Killer Creative Killer Creative | Unmistakable Action



Are you making it to the Inbox? Industry standards: Open Rate – 30% Click Rate – 3% Get Ready to hit Inboxes

Email Authentication: Safe Sender ID – SPF Domain Keys - DKIM Get Ready to hit Inboxes

Are you Trusted? Whitelist Safe Sender List Address Book Get Ready to hit Inboxes

Will spam filters junk your email? Free tools to find out: Swiftpage.com/spamcheck Spamcop.com Spamcheck.sitesell.com Get Ready to hit Inboxes



Umm……now what? Now what? Metrics that Matter

What you should look for: Open Rate (Delivered/opens) Click Rate (Opens/Clicks) Delivered Vs. Sent Bounced Opted Out Now what? Metrics that Matter

Small changes can make improvements: Subject lines CTA placement Content Relevancy Email Length Now what? Metrics that Matter

Test, Test, Test Now what? Metrics that Matter



Links clicked aren’t just links clicked – they give you valuable, actionable data: Know what’s most interesting Know who’s most interested In SalesLogix Email Becomes Your Foundation

Intelligently update your SalesLogix database Email Becomes Your Foundation

Email Becomes Your Foundation

Questions? Contact Information: Brianna Tinjum 651.646.7777 x 202 SalesLogix

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

SalesLogix Vs Microsoft Dynamics CRM - CRM Software Blog

Dynamics Marketing Lists: ... Ignify Inc based on its research and knowledge of Microsoft Dynamics CRM and SalesLogix. ... that Powers your Email Marketing;
Read more

SalesLogix Vs Microsoft Dynamics CRM - Microsoft Dynamics ...

Microsoft Dynamics CRM Partners and Experts provide advice, costs, comparisons, and and the latest information on CRM sofware
Read more

Infor CRM e-Marketing

E-marketing is an integrated, on-demand service that extends the marketing automation capabilities of Infor CRM (Saleslogix), enabling you to quickly and ...
Read more

How to Use Sage SalesLogix E-Marketing Web Client

E-mail marketing is ... dynamic e-mails that engage ... your recipients open and click on the email message. Sage Saleslogix E-marketing creates a ranked ...
Read more

How to Use Sage SalesLogix E-Marketing Client (LAN)

Sage SalesLogix E-marketing BENEFITS SNAPSHOT Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue Automatically push hot ...
Read more

Infor CRM | Customer Relationship Management Software

... marketing, customer service ... and email further streamline the mobile user experience. ... Our flexible and robust configuration creates dynamic, ...
Read more

Sage SalesLogix E-marketing

Sage SalesLogix E-marketing BENEFITS SNAPSHOT Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue Automatically push hot ...
Read more

Manage Targeted Marketing Campaigns - Sage ERP X3 ...

SalesLogix Marketing is the complete solution for managing, tracking, and measuring targeted marketing campaigns. Building lasting and more profitable ...
Read more

Saleslogix CRM Marketing Automation Integration - Net ...

Email Marketing; Trigger Marketing; ... Dynamics CRM; SalesLogix; Measure. Lead ... Mobile App; Saleslogix CRM Marketing Automation Integration. SalesLogix ...
Read more