Sales Lessons from American Hustle

0 %
100 %
Information about Sales Lessons from American Hustle
Business & Mgmt

Published on January 30, 2014

Author: AAyuja



This presentation is a take on the ‘American Hustle’ approach to finding leads, drawing customers and closing deals!

Sales Lessons from American Hustle Visit us at *Via Inc. Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013

1 Make Them Think it Was Their Idea Much to the chagrin of the FBI agent, Rosenfeld insists on reeling in the marks slowly, to the point of making it seem as if the plan was their idea. For example, Rosenfeld recruits a friend to dress up as an Arab sheik and walk around with him so targets will beg him to let them do business with his wealthy friend. A milder version of this plays out in the real world, too. Peter Njongwe, who runs a business in Canada selling AfricanCanadian inspired art and accessories, gave me the example of a customer who is "just looking." Instead of turning her attention toward a specific item, he'll reply, "I like looking at nice things, too." That kind of comment can turn an encounter into a conversation, rather than a situation that puts a customer on edge. AAyuja Internal and Confidential © 2012

2 Create a Need in Your Customer In the film, Bale's character learns this lesson at a young age. When his father's glass business struggles, Bale drums up demand by throwing rocks at window storefronts. It's not the most ethical example, we suppose, but it's a good lesson: Sometimes customers don't need your business until you prove there's a need. Is the enamel wearing off your teeth? Does the car you drive say you're not the man you wish you were? Spend a few minutes watching TV and you'll find ad after ad trying to get you to buy over-priced toothpaste, high-end cars, and a million other things.

3 Repeat Customers Are the Best Customers Before dealing in fake art and other illicit hustles, he owns and operates a small chain of dry cleaners, one of the best bricks-and-mortar recurring revenue models there is. The whole point is that it's usually easier (and cheaper) to retain a customer than find a new one. The movie takes place in the late 1970s, long before the Internet and uniquely evil tactic of signing up customers for credit cards without their knowledge came into being. Much in the way the latter service is hard to cancel, Rosenfeld understands recurring revenue can work like magic.

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Want More Sales? See 'American Hustle' |

Move over, Glengarry Glen Ross. The best film about closing is American Hustle.
Read more

American Hustle: A Lesson in Sales | Sales Skills ...

Hollywood is often chastised for painting an unrealistic view of business. However, in American Hustle, there are takeaways someone in sales can relate to.
Read more

The Lessons "American Hustle" Teaches About The ... - Forbes

... ” "American Hustle" is ... His work has appeared in Scientific American Mind, Forbes ... That is the uber lesson of “American Hustle ...
Read more

The Real Story and Lesson of the Abscam Sting in ‘American ...

The Real Story and Lesson of the Abscam Sting in ‘American Hustle ... In American Hustle, ... the sheikh wanted American citizenship, ...
Read more

Hustle for History Weekly Dance Lessons -

... making your next 12 months of hustle lessons FREE! For more information, please call (313) ... Charles H. Wright Museum of African American History
Read more

‘American Hustle’ – What Sheik? What Bribe? | Outtakes ...

Object Lessons; Silhouettes; ... American Hustle. Dir. David O. Russell, ... Blouin Art Sales Index; Blouin News; Art+Auction;
Read more

3 Big Love Lessons from American Hustle - YouRepeat

Repeat 3 Big Love Lessons from American Hustle ... Choose your time range using the slider.
Read more

Kelly: 'American Hustle' renews old questions about Abscam ...

... 'American Hustle' renews old questions about ... Did America learn any lessons? “American Hustle” certainly reopened ... Garage Sales |
Read more

How the Oscar-Nominated ‘American Hustle’ Costumes Swung ...

From the moment we got a first look at the unique wardrobe stylings and coiffure on display in the award season darling "American Hustle," it became a ...
Read more