Sales in the 140 Character Economy Infographic

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Information about Sales in the 140 Character Economy Infographic
Technology

Published on February 25, 2014

Author: WeShakeOnIt

Source: slideshare.net

in the Sales 140 Character Economy Humans evolved to be EASILY DISTRACTED ••••••••••• It kept us safe from PREDATORS But in the typical office environment this short attention span translates into brief snippets of focus interrupted by all sorts of multitasking. Office Workers Are Distracted When starting a project, it takes only 11 minutes for The average office 10 worker switches tasks 9 every 3 MINUTES. 8 workers to become interrupted. 11 12 11 10 9 8 7 6 1 5 1 7 6 5 23MIN 40% 2 3 4 3 11 12 of the time they don’t return to what they were working on. For the other 60% it takes 10 9 8 23 MINUTES 2 3 4 11 12 1 7 6 5 2 3 4 to get back on track. Interruptions EMAIL 30-40 p/hr 78 per day The average worker checks email 30-40 times per hour and receives 78 emails per day. 64% Social Internet & of office workers Media admit to surfing the internet or playing with social media during the work day. PEOPLE 43% 79% Phone calls, talking with co-workers, and impromptu meetings make up 43% of work interruptions. As a Result 10 9 8 79% of users scan a page on a computer instead of reading. 11 12 1 7 6 5 2 3 4 The average website view is only 10-20 seconds Researchers have a name for this POWER BROWSING Implication B2B sales reps need tools and strategies to overcome their buyers' attention deficit. Solution Feature your content in a virtual showroom to grab your buyers’ attention and get them engaged Centralized Content Visual Appeal Analytics Bring your buyers into a centralized space to evaluate your offering Use rich media to create an inviting experience Measure buyer actions to see who is engaged.

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