Sales And Distribution Strategy Of PepsiCo

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Information about Sales And Distribution Strategy Of PepsiCo
Marketing

Published on March 23, 2014

Author: SuryadevMaity

Source: slideshare.net

Description

Sales And Distribution Strategy Of PepsiCo

SMV BEVERAGES PVT. LTD JAGATPUR, Cuttack ODISHA By : Suryadev Maity

“Our mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.” MISSION OF PEPSICO

VISSION OF PEPSICO Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

ABOUT SMV BEVERAGES PVT. LTD  Date of incorporation : 12.05.1967  Commencement of production : 16.07.1968  Registered office : Jagatpur, Cuttack  Production capacity : 46 lakhs crates per annum  Go-down stock capacity : 1, 40,000 crates  Total land area : 7.6 acres  Market covered : Orissa state

PEPSI MIRINDA 7UP MOUNTAIN DEW AQUAFINA TROPICANA SLICE ATOM

DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD  Direct delivery system  Indirect delivery system Direct delivery system: SMV (P) ltd sale its product directly in cash. There is no credit system and the distributor sales the product through personal vehicle to the outlet. So the main objective of the distribution channel is to cover up the wise area at proper time and in adequate quantity clearing up of all transactions having no bad debts and reducing the channel conflict by proper task clarity with targeted sales figure, job and necessary supervision of the work by the executives.

MANUFACTURE STOCK RETAILER CONSUMER DirectIndirect DistributorDealer DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD ADC PSR DA

MFU N.dp B.dp Depot - 2 Route - 33 Vehicle (m.truck)– 19, (30) ADC - 1 PSR – 25 DA – 11 TARGET 1 Day – 1200 carat, 1 Year – 450000 carat CUTTACK City

Channel (Retailer) 1. CORE(small outlet) Convenience Grocery Eatery BAR

Channel (Retailer) 1. A-Class(Big Sopping mall) Reliance Fresh Big Bazar Other Big Sopping Complex and Restaurants

 REFILLING SCHEME  SCRATCH CARD  UTC: (under the crown)  QPS: (quantity per sale)  KEY ACCOUNT  CARD ACCOUNT  DISPLAY SCHEME Scheme On Pepsi Soft Drinks:

8 Steps To Sales: 1. PREPARATION 2. GREET THE CUSTOMER 3. STOCK CHECK 4. MERCHANDISING 5. DETERMINE THE ORDER 6. PRESENTATION PEPSI SALES PROCESS 7. CUNBISIDE DEBRIEF 8. ADMINISTRATION

The marketing strategy used by Pepsi involves the fallowing.  Focus on availability of product in market  Focus on availability of products in outlet.  Pepsi products visible to customers (“DIKHEGA TO BIKEGA”)  Regular market vigilance by market developer  Distribution of according to locality  Focus on monopoly outlets.  Aggressive outlets.  Target core brands.  Satisfy market priorities. Focus On Marketing Strategies Of Pepsi:

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