Sales 2.0: Is Your Sales Force Ready for the Digital Age?

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Information about Sales 2.0: Is Your Sales Force Ready for the Digital Age?
Business & Mgmt

Published on January 21, 2009

Author: james.burnes

Source: slideshare.net

Description

Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.

It is time to act. It is time to empower your sales force for the digital age.

MEDIASAUCE PRESENTS Is Your Sales Force Ready for the Digital Age?

About us A track record for leading online initiatives

About us A track record for leading online initiatives

2001 2005 2009 2012 The Pipe

Result/ /Engagement Wherever However Whenever

disintermediation

5 channels

Millions of “channels”

Control what people see

everyone has a choice and a voice

ONE Screen

screens wherever you are

Few Touchpoints

17 forms of NEW media

past 200 years Industrial Age

past 200 years Information Age

past 200 years Interconnected Age

Revolution - process of replacing one system with another

Have you seen a revolution… where no one got hurt??

Life During Revolutionary Times

will be wrong faster

will be wrong faster Losers will lose faster

will be wrong faster Losers will lose faster Success will happen faster

“The rate internal of change must be ex greater than the rate of ternal change, or the company will fall behind” -Jack Welch

Options Lead the change Follow someone’s change Quit

Roadmap for winning Strategy + Maneuvering + Big Thinking

Transformation is a revolution going your way

Recipe for a Transformation Dose of Desire Layer of Big Think Unyielding Commitment

Will you be out maneuvered??

It’s time for action…

Every 3 seconds…

1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for Facebook 500 words are added to wikipedia

There are lots of customers out there!

…so let’s give our sales teams the tools to get new business!

Customers have constant access to information

They can make decisions 24/7

They are overwhelmed by sales messages

They need solutions (now!)

Our competitors are ready to do battle...

...for a budget that is being slashed

While OUR budget may be getting slashed too!

We have to separate from the competition

We have to be better connected...

...than our competition.

Outwit

Out maneuver

Connect more

Sell more

Sell more

We’ll start with the essentials

Our teams will be trained

We’ll shift the culture

And recruitment will evolve

And sales will take off (While our competition scrambles to catch up)

Are you on… • 193% Growth YOY • 11.9 Million Unique Visitors / mo. • Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions • The greater the number of connections the greater the likelihood of higher personal income

Are you on… • 193% Growth YOY • 11.9 Million Unique Visitors / mo. • Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions • The greater the number of connections the greater the likelihood of higher personal income

Are you on… • 116% Growth YOY • 39 Million Unique Visitors / mo. • More than half of Facebook users are older than college age • More than 13 million users update their status at least once each day • More than 2.5 million users become fans of Pages each day

Are you on… • 116% Growth YOY • 39 Million Unique Visitors / mo. • More than half of Facebook users are older than college age • More than 13 million users update their status at least once each day • More than 2.5 million users become fans of Pages each day

Are you on… • 343% Growth YOY • 5.57 Million Unique Visitors / mo. • Fastest growing web site in the world • 7.5 Thousand new accounts daily

Are you on… • 343% Growth YOY • 5.57 Million Unique Visitors / mo. • Fastest growing web site in the world • 7.5 Thousand new accounts daily

YOU’RE ON BUT ARE YOU LEVERAGING IT?

How many people are you connected to?

Impacts your page rank

has even more uses • Perform blind and reverse company checks • Dig deeper on contacts and referrals • Gauge the health of the company • Learn about product launches and “stealth” competitor activity • Answer questions…become an expert

Let’s try a quick social experiment

The experiment

The Big Idea for ChaCha

The Big Idea for ChaCha

Quality Matters

That you haven't seen in 10 years?

That you’ve never actually met?

That you don’t even like?

That you hope never come to visit?

Tell you their most intimate secrets?

Send you pictures of themselves on a regular basis?

Share their political views with you?

Give you regular updates on everything important in their lives?

Now lets substitute the word “Friends” with “Prospects”

How many prospects do you have? That you haven't seen in 10 years?

How many prospects do you have? That you’ve never actually met?

How many prospects do you have? That you don’t even like?

How many prospects do you have? That you hope never come to visit?

Tell you their most intimate secrets?

Send you pictures of themselves on a regular basis?

Share their political views with you?

Give you regular updates on everything important in their lives?

Making prospects and customers your ‘friend’ gets you insider information!

Have the inside scoop

…or get t.m.i.

has even more uses • Discover events and activities your network is participating in • Link back to blogs, new web site features, business related media • Interconnect all activities

Quickly emerging, Twitter is the ultimate connection tool

Twitter is easy, engaging

Social networks are powerful

Social media empowers your sales team with connections to succeed

Let’s recruit for the future…NOW

Any questions?

Learn more, contact us at www.MediaSauce.com

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