Sailsquare pitch deck

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Information about Sailsquare pitch deck
Investor Relations

Published on March 9, 2014

Author: sailsquare

Source: slideshare.net

Description

sailsquare pitch deck

Find your sailing holiday among thousands in the world February 2014 www.sailsquare.com 1

HISTORY AND STATUS founded in mid 2012
 ✓ first website public release in early 2013 ✓ 4.7k users and 450 paying customers in its first year ✓ closed a seed round with IAG and SBA angels and others in december 2013 ✓ ! ! February 2014 www.sailsquare.com 2

BUSINESS PROPOSITION sailsquare provide a service to private customers for gathering people to go sailing with and rent charter yachts all over the world “A fast growing community for living unique experiences” user generated holidays February 2014 sailing is a social experience peer-to-peer www.sailsquare.com 3

PRODUCT Create a holiday ✓ ✓ ✓ Advertise your holiday Form the crew Choose a boat and leave February 2014 Find a boat Find a holiday ✓ ✓ ✓ Choose your holiday Join the crew Book and leave ✓ ✓ ✓ Choose your boat View availability Book and leave www.sailsquare.com 4

VALUE TO USERS Find your sailing holiday. Choose your holiday among thousands around the world,
 live a unique experience and come back with new friends value to CUSTOMERS value to SKIPPERS ✓ Unlimited holiday offering ✓ More sailing holidays ✓ Lower price ✓ Go on holiday for free ✓ Online Community ✓ Tools for trip organization ✓ Social “status” February 2014 www.sailsquare.com 5

CHARTER MARKET SIZE AND SEGMENTATION first target market Intermediated turnover (2018) Total Charter market $77 M/year $3,5 Bn/year EUROPE 35% market share $1+ 18k bn/year charter boats CARIBBEAN & US 30% market share AUSTRALIA & NZ 2.2% market share February 2014 25% market share www.sailsquare.com 6

MARKET TRENDS Sailing holidays are now an accessible experience for everyone lower yacht rental prices ✓ more comfortable yachts ✓ marinas development ✓ FACTS The market leader is growing by a 40% factor every year by targeting NON sailing experts More than 50% of sailsquare customers were at their first sailing experience ! February 2014 www.sailsquare.com 7

COMPETITIVE ADVANTAGE - Lower operating costs sailsquare’s operating costs are lower than competitors ✓ skippers are in charge of the holiday organization, supported by automated processes ✓ customer acquisition costs are lower than our competitors due to our ability to efficiently use digital and social media, and viral effects ✓ thanks to model scalability, the impact of fixed costs will be lower than competitors as volumes grow February 2014 www.sailsquare.com 8

sailsquare average holiday price is 30% lower than major competitors February 2014 www.sailsquare.com 9

COMPETITIVE ADVANTAGE - Scalability Fast holiday offering growth ✓ Sailsquare’s holidays are “generated” by its users ✓ Each active skipper or boat owner publish between 3 and 20 holidays per year Process automation ✓ Our strong IT skills will let us to achieve high level of process automation, thus increasing scalability and reducing operating costs February 2014 www.sailsquare.com 10

more than 600 skippers already signed up since our launch February 2014 www.sailsquare.com 11

COMPETITIVE ADVANTAGE - Demand Matching sales volumes tour operators - High competition - Undifferentiated offer sailsquare is able to capture a far broader demand thanks to its differentiated offer - Low competition - Tailored offer - Unfulfilled demand n. of different offers February 2014 * Theory developed by Chris Anderson in 2004 www.sailsquare.com 12

thousands of different holiday proposals per year will be published on sailsquare, compared to few dozens by our competitors February 2014 www.sailsquare.com 13

BUSINESS MODEL Agency fees on boat rentals 15-25% 
 Customer fees on boat rental price on holiday price For each booked holiday 10% 
 For each booked holiday €100 Sponsorships & B2B projects 10-15% 
 of revenues Leveraging a well profiled customer base and deep knowledge of new media gross margin for
 each customer February 2014 www.sailsquare.com 14

MARKET ADOPTION - customer acquisition Online ✓ Word-of-mouth
 stimulating virality through new social features and a loyalty program ! ✓ Online marketing activities
 SEO, Adv, PR, social media mktg Offline ✓ Partnerships & Co-marketing • special projects involving premium brands • partnerships with sailing schools and clubs February 2014 www.sailsquare.com 15

each euro spent on marketing activities has generated 3€ in gross margin in 2013 February 2014 www.sailsquare.com 16

TRACTION - market adoption 2013 4,700 registered users 9% conversion rate February 2014 +130% growth over last 6 months 450 paying customers www.sailsquare.com 17

METRICS - customer acquisition cost (holidays) 2013 Acquisition Cost (*) Contribution Margin Avg. cost per user
 € 2.34 Avg. Contribution Margin
 € 60 ! ! Avg. cost per customer
 € 17.71 Avg. Life Time Value
 € 500 (*)/Includes/all/marke<ng/costs/(external/costs/&/personnel):/Facebook/ADV,/Press/Office,/Social/Media/management
 February 2014 www.sailsquare.com

FINANCIALS HIGHLIGHTS 2014 2015 2016 2017 2018 7.5 M€ 13.2 M€ Revenues 0.15 M€ 1 M€ 3.5 M€ Annual Growth 380% 540% 230% 120% 75% - 0.14 M€ 0.78 M€ 1.3 M€ 4.0 M€ 7.6 M€ 300 K€ 500 K€ 500 K€ Pre-Tax Profits Cash Investment February 2014 www.sailsquare.com 19

FUNDING AND MILESTONES 2014 Funding need 300 k€ Valuation 1.5 M€ EV (already raised 200k€) Milestones 2014 New geographic market
 expansion (Uk, De, Es, Fr) ✓ 300 yacht bookings ✓ 15,000 registered users ✓ February 2014 Use of money Area Total Sales & Marketing 127 K€ Technology 154 K€ Customer Operations 40 K€ General 37 K€ 358 K€ Total % 36% 43% 11% 10% 100% www.sailsquare.com 20

THE OPPORTUNITY IAG and SBA - the leader Business Angel networks in Italy and France have already invested in sailsquare FACTS sailsquare has been selected among more than 500 projects by IAG - Italians Angels for Growth as one of the top 20 in 2013 February 2014 www.sailsquare.com 21

EXIT Return to Investors at 2018 Exit valuation Internal rate of return Investment multiple 37 M€ 85% 18.6 X Potential buyers and value for them Tour operators cross-selling ✓ know-how on digital media ✓ February 2014 Brokers & Charter companies better cash flow ✓ increased customer loyalty ✓ charter bookings optimization ✓ www.sailsquare.com 22

TEAM Simone Marini Riccardo Boatti Mario Rossi CEO & Co-founder CMO & Co-Founder CTO • • • • • 15+ years of experience in CxO positions 1 exit CEO at Visiant Group - 140M turnover (2008-2011) • • Filippo Ciarchi • 10+ years of experience as Web Project Manger & senior account Creative Director (Connexia 2009-2011) Giulia Bruno 8 years of relevant experience Solution Architect @ Accenture deep hands-on knowledge of web & mobile technologies Startup experience • Alessandro Sartorio Community Manager Customer Operations Business Development • • • • 5+ relevant experience very social, social / psychological background 7+ years experience in customer service operations • 10+ year of experience in Sales Management Experienced Skipper ! Marco Viganò Federico Gasparotto Industry advisor Marketing advisor • • 10+ years of experience as Nautical broker • Founder and CEO @ forSailing (2003) February 2014 • +15 years of experience on ecommerce and digital marketing Digital Marketing manager at Accenture Interactive Lodovico Artoni Legal advisor • • 15+ years of experience in Corporate Law, M&A, Capital Markets Master of Laws (LLM) @ Miami University www.sailsquare.com 23

ROADMAP & GOALS Startup (2013) Development (Q3 2013-Q4 2014) Boost (2015-2018) 70k € +3 years senior mgr FTE (founders) 300k € 1 Ml € Phase Funding ✓ Goals ✓ ✓ ✓ Team Dev Marketing Markets ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ business model validation 300 clients 50 boat bookings 4,000 users 2 founders 1 customer operations platform development & testing new features & optimization english version pr & digital pr social media Italy February 2014 ✓ ✓ ✓ ✓ business model consolidation 1,000 clients 300 boat bookings (including bareboat) 15K users 2013 plus: ! ✓ 1 CTO ✓ 1 Community Manager
 
 ✓ ✓ ✓ At the end of 2018: ✓ 50 people social features, reward program online boat database online payments 2013 activities plus: ! ✓ SEO, advertising ✓ member-get-member ✓ co-marketing projects ✓ skipper recruitment campaign ✓ At the end of 2018: ✓ 40k clients ✓ 20k boat bookings ✓ 630k users Italy, UK, Germany, Spain, France ✓ ✓ ✓ mobile app community tools CRM & process automation ! ✓ ✓ ✓ country managers in major foreign markets skipper academy advertising/pr Markets 2014 plus: ✓ Other European markets ✓ USA www.sailsquare.com

Thank you for your attention February 2014 www.sailsquare.com www.sailsquare.com 25

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