Saab Drivers Never Forget

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Information about Saab Drivers Never Forget
Design

Published on December 6, 2008

Author: mmilan

Source: slideshare.net

Description

A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

SAAB DRIVERS NEVER FORGET THE ROLE OF NOVELTY! IN INTERACTION DESIGN Matthew Milan, Principal & CEO

mmilan

HOW DOES INTERACTION DESIGN SUPPORT A BRAND? WHY SHOULD WE CARE ABOUT SAAB?

ON DECK FOR THIS EVENING NOVELTY CHANGE BRAND

NOVEL INTERACTIONS ENFORCE BRAND AFFINITY

ZOMG, MISMATCHES ARE GOOD JOHN “OODA” BOYD

THIS MATTERS BECAUSE

SOMETIMES YOU JUST HAVE TO SAY

F**K AFFORDANCE

WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION

INNOVATION = ! INTENTIONAL CHANGE THAT! CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING

LET’S RETURN TO SAAB BY WAY OF APPLE

BOYD’S SNOWMOBILE BICYCLE | OUTBOARD MOTOR | TANK | SKIS

DESIGN

CHANGE AS A CORE ! BRAND ATTRIBUTE

DESIGN INTERACTIONS

CUSTOMER TOUCHPOINTS

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