Published on February 16, 2009
WELCOME TO S+SPR Lifestyle PR + Brand Entertainment In Berlin. Since 1990. Managing Directors: Gerald Schömbs, Elmar von Hoesslin, Miriam Strothjohann Team: 35 employees Pfeffer's PR-Ranking 2007 benchpark: „Excellent“ Figures # 52 Top 100 Top 5 PR-Agency-Index Germany GmbH, Euro 50.000 share capital #4 Lifestyle/Fashion Euro 6,5 Million business volume # 11 Event Euro 2,05 Million gross income
AT A GLANCE Schröder+Schömbs PR is one of the largest lifestyle PR Agencies in Germany - independent and owner-managed. We communicate brand values and messages through media, testimonials, word-of-mouth and experiential marketing. Fashion, sport and music are our domain. Media work, celebrities and events our areas of expertise. We call it quot;Lifestyle PR and Brand Entertainment“.
MARKETS ARE CONVERSATIONS
CURRENT CLIENTS 1991 2003 2007 1999 2004 2008 2000 2005 2009 2002 2006 Hall of Fame Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin, Plus, Burmester, Siemens, Budweiser, Love Parade, Staatliche Museen Berlin, Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini, Smart, Deutsche Bahn, GAP, Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella
TARGET GROUPS AND TOPICS The lifestyle of our media-savvy target consumer audience is based around these areas of interest: We make subjects tangible for our client’s respective target group and combine them with brands and products.
FASHION, SPORTS, MUSIC Wrangler, Castro, Marc Cain, NBA Europe Live, T-Mobile Team, T-Mobile Jägermeister, Heineken, Cocoon Club, camel active, Converse, GAP, MTB Team, T-Mobile Snowboard Team, T-Mobile/Electronic Beats, StarSearch/ Nike, New Yorker, Tommy Hilfiger, NBA Basketball Challenge, ALBA Berlin, Happy Family,, T-Mobile Gant Footwear Magic Johnson, OBI Biber Beats Local Support
WHAT WE ARE GOOD AT Consulting and Strategy Media Relations Event-Marketing/Live Entertainment Celebrities Guerilla/Promotions Media Partnerships Interactive Web
MEDIA RELATIONS Media Relations is the dialogue with media. We therefore create engaging editorial content to provide relevant messages to journalists. We target the appropriate media for our clients. We therefore create strong PR campaigns and news stories, media will be interested in.
TELEKOM-SHOP 4010 Designer-T-Shirts Collection by Exhibition by Coarse designer toys Invitation for pre-opening Artschoolvets
MEDIA PARTNERSHIPS Objectives of media partnerships in print, TV and radio: of product messages Integration Optimisation of media budgets (media planning) Additional value through editorial partnerships (PR-Evaluation as foundation for a decision) quot;RTL Exclusivquot; at Tour de France in Paris
PRESS INCENTIVES T-Mobile Tour de France, London BMW Bikes, Eurobike
CELEBRITIES Famous musicians, actors, presenters and athletes communicate PR messages effectively to media, to our client’s employees and to consumers. S+SPR chooses the right testimonials and works directly with celebrities and their management.
CELEBRITIES Ray Cokes Helena Christensen Franziska Knuppe
CELEBRITIES Alba Berlin Basketballteam e.g. Nadja Auermann, Jürgen Vogel, Oliver Korittke, Herbert Grönemeyer, No Angels, Max Herre, Anna Maria Mühe, US5, Peter Lohmeyer. Celebritiy strategy and invitation Season 2007/2008
SOCIAL MEDIA Blogs Social Networks Rich Media The web 2.0 relates the public Social networks: MySpace, Facebook back into the process of Public Rich media: videos (YouTube) und pictures (Flickr) Relations Blogs and micro-blogging
INTERACTIVE WEB Conversational PR with the interactive web
LIVE ENTERTAINMENT Events, promotions and incentives turn brand communication into personal experiences. They serve as a communication platform und integrate target groups into brand worlds.
REWE FAMILY REWE Family - das Sommerfest Cookin‘tainment in a live cooking studio, since 1994 in Berlin, since 2006 Six consumer events throughout dance workshop with Detlef D! Soost, nationally, Germany for REWE showstage, football world, kids world, booths over 750.000 visitors per year, volume Event production and media for REWE brandpartners approx 2,5 Mio. EUR relations
GUERILLA/PROMOTION Guerrilla activities and sensation marketing benefits from surprise effects out of the ambush. Not always legal, always „clever&wacky“, unconventional, smart and spectacular. Wrangler City Blast In Berlin, Leipzig and Cologne: with interactive tools, T-Shirt-cannons and the matching soundtrack
WRANGLER ICE INVASION Wrangler – Ice Invasion Promotion for the launch of the „Wanted“ campaign in Dresden, Cologne and Berlin
SPONSORING Jägermeiser Chessboxing
CONVERSE CONNECTIVITY Photo productino with German Media planning for Germany, Austria Mega poster, town fences, train stations ‚Icons‘ artist Nina Hagen and and Switzerland and print ads singer Thomas D
EVENT PRODUCTION S+SPR provides its own professional event unit, which organises press conferences and presentations and turns consumer events into experiences. We also send promotion- teams on road trips or editorial tours. Our event-unit produces PR and Marketing events from 10 guests up to 100,000 visitors.
SARAH CONNOR SHOWCASE Record Relase Showcase Event coordination „Sexy as hell“ Theater der Spielbank Berlin
WRANGLER BLUE BELL Premium Berlin
ARTWORK Wrangler Look-Book
ARTWORK Jägermeiser Rock:Liga
SEE YOU IN BERLIN News about our daily business: More information, photos and live cam on: Contact: schroederschoembs.com/blog www.schroederschoembs.com Phone+ 49 30-349 96 4-0 Email firstname.lastname@example.org
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