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Russian Cigarette Market Research

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Information about Russian Cigarette Market Research
Business-Finance

Published on November 25, 2008

Author: ninkin

Source: authorstream.com

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PowerPoint Presentation: CIGARETTE MARKET 2008 RUSSIA ALLIANCE MAJOR SOUTH FEDERAL DISTRICT research by ALLIANCE MAJOR MARKET RESEARCH COMPANY SINCE 1994 ROSTOV-ON-DON SOUTH FD of RUSSIA www.allianc.ru alliancm@aaanet.ru : ALLIANCE MAJOR MARKET RESEARCH COMPANY SINCE 1994 ROSTOV-ON-DON SOUTH FD of RUSSIA www.allianc.ru alliancm@aaanet.ru GENERAL MARKET PERFORMANCE RUSSIA: GENERAL MARKET PERFORMANCE RUSSIA CONSUMER BASE*: CONSUMER BASE* MALE FEMALE 31% 65 % MALE & FEMALE 46% * data of Rospotrebnadzor, early 2008 early start of consumption* 80% of men and 50% of women started to smoke before they were 18: early start of consumption * 80% of men and 50% of women started to smoke before they were 18 * data of Rospotrebnadzor, early 2008 RUSSIAN CIGARETTE MARKET MATURE growing in value faster than in volume SATURATED showing distinct overproduction: RUSSIAN CIGARETTE MARKET MATURE growing in value faster than in volume SATURATED showing distinct overproduction KEY MARKET TRENDS 2008: KEY MARKET TRENDS 2008 PowerPoint Presentation: SLOW-DOWN of INCOME GROWTH driven by global financial crisis - slower uptrade (young consumers) or even downtrade (elder consumers) - reducing consumption frequency/volume PowerPoint Presentation: WHO FCTC accessioned by Russia in 2008 - heavier control over advertising and sales - higher excises - training of anti-smoking public opinion PowerPoint Presentation: HEALTH & WELLNESS getting increasingly popular in Russia - increasingly high popularity of super light offerings especially among young female consumers - amplified impact of anti-tobacco social programs - alleviating of smoking takeup influence factors such as peer pressure, parental smoking and advertising PowerPoint Presentation: HOWEVER, IMPORTANT PSYCHOLOGICAL ASPECTS of SMOKING - anti-stress - indulging make it a lasting habit hard to quit CONSUMER PREFERENCES in South Federal District of Russia: CONSUMER PREFERENCES in South Federal District of Russia THE REVIEW IS BASED ON PURCHASE REGISTER* wave 1 held in MARCH 2008 covered CONVENIENCE RETAIL (kiosks, independent stores, etc) wave 2 held in AUGUST 2008 covered RETAIL CHAINS (supermarkets): THE REVIEW IS BASED ON PURCHASE REGISTER* wave 1 held in MARCH 2008 covered CONVENIENCE RETAIL (kiosks, independent stores, etc) wave 2 held in AUGUST 2008 covered RETAIL CHAINS (supermarkets) * representative sample; details on sample size, geography and register methodology available on request GENDER / AGE*: GENDER / AGE* * total sample wave 1; deviations in wave 2 insignificant AGE GROUPS*: AGE GROUPS* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES*: CIGARETTE TYPES* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES*: CIGARETTE TYPES* * wave 1; deviations in wave 2 insignificant PRICE CATEGORIES: PRICE CATEGORIES PRICE CATEGORIES*: PRICE CATEGORIES* * total sample wave 1; deviations in wave 2 mainly relate to value and super premium segments however general trend is the same KEY OPERATORS*: KEY OPERATORS* * total sample wave 2; deviations in wave 1 relate to larger shares of Gallaher and Donskoj Tabak with correspondingly smaller shares of Philip Morris , JTI and BAT KEY BRANDS*: KEY BRANDS* * total sample wave 2; deviations in wave 1 relate to smaller shares of above premium, premium and some medium brands (mainly Winston) with respectively larger shares of value, low filter and most of medium brands PowerPoint Presentation: CHANGE OF CONSUMPTION PATTERN earlier smoking startup ; even gender distribution of young consumer base (under 30) while in senior age groups male smokers increasingly dominate ; higher popularity of super light and light cigarettes of above premium , premium and medium price categories among young consumers (under 40) . PowerPoint Presentation: please contact ALLIANCE MAJOR at alliancm@aaanet.ru www.allianc.ru CREDITS all wonderful pictures are taken from Flickr.com great thanks to the artists and their models FOR MORE DETAILS ON THIS RESEARCH PROJECT

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