Rui Soares - Drawing for a change (or two) TFT14-Winter 18-02-2014

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Information about Rui Soares - Drawing for a change (or two) TFT14-Winter 18-02-2014
Business & Mgmt

Published on February 18, 2014

Author: rumagoso



Storytelling and drawing combined for change are a potent mix. This presentation shows how and gives examples and pointers. @rumagoso

‘No, no! The adventures first,’ said the Gryphon in an impatient tone: ‘explanations take such a dreadful time.’ Power of stories

• • • • • Powerpoint presentation with Boring Broca boring bullet points Wearisome Wernicke it hits only our language processing parts in the brain Powerpoint bullets and the brain

But when we are being told a story… the narrative activates also other parts of the brain our brains experience the events of the story Stories and the brain

Take the story as close to them as you can Keep it brief and simple Stimulate their senses Describe the characters and settings Adapting to your audience

Take the story as close to them as you can Keep it brief and simple Stimulate their senses Describe the characters and settings Adapting to your audience

People change when: The road is clear Their heart wants it The situation changes When do people change?

Once upon a time Every Day One day Because of that Because of that Until finally Pixar pitch – the formula

Once upon a time a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. Every day Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. One day, in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. Because of that, he is captured by a diver and ends up in the fish tank of a dentist in Sydney. Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust. Pixar pitch – Finding Nemo

Once upon a time

Every day…

One day…

Because of that…

Because of that…

IT rocks! Until finally…

• The Phoenix Project, by Gene Kim, Kevin Behr and George Spafford – • Effective Storytelling, by Barry McWillliams – • Pixar’s 22 rules of storytelling, by Emma Coats – • Unfolding the Napkin, by Dan Roam – Resources

Take a story skeleton and fill it up with:  your own new story  your company's story  a compelling story you want to share Invite to action

BPMN is great to talk about business processes  It’s standard  It’s a visual notation  Implies no technical knowledge The BPMN approach

The BPMN approach – storyfied?

Hygiene & dressing up breakfast commuting Hygiene Going to office dress suit take bath Wake up Going to customer dress kids dress jeans The BPMN approach – Use life

Rob England Antonio Valle Salas João Menino Carlos Melo


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