RTB Update 4 Tom Bang, Radium One

50 %
50 %
Information about RTB Update 4 Tom Bang, Radium One

Published on March 21, 2014

Author: HusetMarkedsforing

Source: slideshare.net

RTB Update #4 An update on: - Programmatic media buying/selling - Data driven digital advertising Tirsdag 18. marts 2013 Nykredit WIFI Nykredit RTB ???? Kode: nykredit ????

Dagens præsentationerne kan hentes efter kl. 13.30 på http://www.slideshare.net/husetmarkedsforing WIFI Nykredit RTB ???? Kode: nykredit ???? RTB Update #4!

Agenda   09.00–09.10:  Intro, Tom Bang 09.10–09.30:  Markeds Update Peter Loell, Digital Janitor, Resolution 09.30–10.00:  Hvad syntes annoncørerne om RTB? Brian Andersen, Salgsdirektør, COOP.dk 10.00–10.15: Pause 10.15–10.45: Datadrevet reklame og RTB og indvirkningen på reklamebureauets arbejde Sebastian Franck, Partner og Creative Director, Magnetix 10.45–11.15: De seneste danske medieerfaringer Martin Schradieck, Commercial Director, Jubii 11.15–11.25: Nykredit – test af data gennem DUN Thomas Christoffersen, Digital Marketing Manager, Nykredit 11.25–12.10: Paneldebat: Fremtidens vindere 12.10-12.40: Frokost – Sandwich 12.40-13.10: Rocket Fuel, a leading programmatic advertising platform for the Nordic markets Dominic Trigg, VP & MD Europe, Rocket Fuel 13.10-13.30: Afrunding Tak for idag RTB Update #4!

RTB Update #4!Oracle…….. Here we comes! Bluekai valuation: 10x revenue! + Vitrue (Social Marketing Solution) + Elqua (Marketing Automation) + Responsys (Email Marketing)

RTB Update #4! http://www.adexchanger.com/online-advertising/report-facebook-pulls-ahead-of-google-in-us-digital-display-ad-revenues/ Social is king, Search is queen!

RTB Update #4!Cross Device TV + Mobile http://www.adexchanger.com/data-nugget/millward-brown-report-details-simultaneous-screen-use/

RTB Update #4! "You must disclose to your clients the actual amount that you spent on Facebook advertising based on the auction pricing, including the actual Facebook metrics (e.g. CPC, CPM rate) and the amount you charged as fees. We reserve the right to disclose this information to your client upon their request. We may require documentation from you to ensure your compliance with this policy." Inspiration til danske medier: Transparancy http://www.adexchanger.com/social-media/little-known-fact-facebook-pmds-must-disclose-arbitrage/#more-89068

Tak for i dag! På gensyn! RTB Update #4! RTB Update #5 Onsdag den 25. juni 2014 An update on: - Programmatic media buying/selling - Data driven digital advertising

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Tom Bang | LinkedIn

Tom Bang. Managing Director, Northern Europe at Gravity4. Ort Copenhagen Area, Capital Region, Denmark Bransch Marknadsföring och reklam
Read more

RadiumOne Blog – Page 4 – We Know Your Next Customer

channels and across the entire web,” said Tom Manners, ... dynamic creative units for display RTB, ... We’re hiring!
Read more


TOMTOM BANDIT ACTION CAMERA. Edit & share your action in minutes! (not hours)
Read more

Reasons To Believe : Where Modern Science & Faith Converge

Reasons To Believe is a ministry devoted to integrating science and faith and to demonstrating how ... Creation Update 2.0; RTB Blogs. Average Joe's Corner;
Read more

installation - How to completely remove Python from a ...

I would like to completely remove Python from my ... because your python path is pointing to the wrong one. share ... dash-tom-bang Aug 28 '13 at ...
Read more

Reasons To Believe : The Flood

Episode 4: " Has the View of Noah's Flood Changed Over Time? " Featured Podcasts ... Creation Update 2.0; RTB Blogs. Average Joe's Corner; Take Two ...
Read more

TOM's Farewell: the End of Toonami - YouTube

... and we'd like to thank each and every one of you who ... UPDATE: On 4/1/2012, Toonami returned for one ... Toonami: TOM vs. TOM 4 ...
Read more


The latest Tweets from VIDEO WORLD (@VIDEO_WORLD). Movies & Games. Berlin/ Germany
Read more