Published on February 24, 2014
RTB: The Solution to Omnichannel Consumers & Campaigns By George Frangakis, Managing Director, ForestView
More daily transactions than NYSE & NASDAQ combined One in five display ad dollars went to RTB in 2013 49% Annual Growth
Western european market growing: $381m in 2012 $3.3 billion in 2017 28% of worldwide online ad spending by 2017
Real Time Bidding Multi sourced data signals + Programmatic Data Unlock targeting and optimization decisions
Digital Omnichannel User Experience Digital Omnichannel Campaigns Cross Channel Campaigns "an integrated sales experience with information-rich experience of online shopping" Display Email Social Affiliate Search Mobile Retargeting
Multi Channel User Data Collection CRM
Real Time Buying Data Filter
Real Time Buying Data Filter Targeted Audience Cluster
CONVERSION Buy Audience, Not Just Inventory
OPTIMISATION OPTIMISATION Media Channel Type of ads Placement Positioning Creative Images Text Call to Action Targeting Creative Interests Age Groups Demographic Data Dependant Real Time Bidding Techniques Buying
1st Data Filter 2nd Data Filter CPA CPA Display -34,61% -39,15% Search +9,84% +2,21% Social -18,73% -24,38% Retargeting -26,55% -31,65% JAN 2014 CASE STUDY
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Home; Marketing; RTB: the Solution to Omnichannel Consumers & Campaigns; RTB: the Solution to Omnichannel Consumers & Campaigns Nov 22, 2014 Marketing
RTB: the Solution to Omnichannel Consumers & Campaigns. Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce?
Digital Advertising Gets Personal. ... needed a dynamic ad solution that integrated into its work flow, ... omnichannel campaigns, ...
Omnichannel buying capabilities and ... Media buyers using our products can run campaigns in every online media ... Advanturis offers a holistic solution ...
Infographic of the growth of the European RTB market. Infographic of the growth of the European RTB market. Login JOIN. UPLOAD Menu. Categories. Art & Photos;
... an overview of the RTB ... Real-Time Bidding Fundamentals. ... and how to shift your strategies to hit today's consumers with the exact right ...
... premium inventory and RTB ... creative free of charge for campaigns over $ ... can vary by size and triggers ads as consumers enters the ...
RTB; MOBILE AD NETWORKS ... channels and campaigns to drive effective advertising,” said a company ... “With growing opportunities to attract consumers ...