Published on March 18, 2014
Customer case study Antevenio upgrades to premium programmatic with RTB+ Challenge Antevenio invests a lot in performance-based ad strategy. The network quickly understood the programmatic trading opportunity and started working with major SSPs months ago to increase revenue on remnant inventory. However CPM generated from programmatic sales were not completely satisfying and a signiﬁcant part of the inventory remained unsold. The challenge for Smart AdServer • Bring new revenue sources with higher CPM without generating additional operational cost. • Do not cannibalize other sales channels. • Oﬀer deep understanding on how programmatic advertisers behave on the network. • Provide monitoring tools that give 100% control of the RTB channel. • Bring an overall vision of direct and programmatic channels to be able to optimize interactions between both channels. Solution Immediate set up, simple operations Starting with RTB+ is immediate and does not require any speciﬁc tagging. Smart AdServer’s account manager assisted Antevenio’s team in setting up the initial optimal parameters. RTB+ campaigns are like any other campaigns in Smart AdServer making operations really easy. Antevenio can manage RTB rules - ﬂoors and blocklists – with a granular level of control. RTB+ is used as a complement to other SSPs already running on Antevenio’s network ensuring it only brings additional revenues. Antevenio is a leading ad network in Spain. They reach over 12 million unique visitors and delivers more than 1.2 billion ad impressions every month across a range of premium sites including MTV, Paramount, Libertad Digital, Letsbonus, Repsol, BBC, etc. Five years ago, Antevenio selected Smart AdServer as their publishers’ ad server. The two companies worked together closely building comprehensive ad strategies. In September 2013, Antevenio reaﬃrmed its conﬁdence to Smart AdServer and started using RTB+ which is fully integrated within Smart Ad Server. RTB+ increases Antevenio's programmatic eCPM by 20% 12 million unique visitors 1.2 billion ad impressions
Ad revenue channels optimization The holistic approach - ad server + RTB - allows Antevenio to optimize the yield globally and oﬀer higher CPM : • RTB impressions access ﬁrst look. They can challenge direct sales and the system can deliver the ones that pays most. • Antevenio also beneﬁts from dynamic ad allocation : algorithms calculate how direct and RTB campaigns are delivering on the overall inventory. The RTB+ is allocated to the impressions that best monetize while making sure direct campaigns are 100% delivered. Full inventory control Antevenio can choose precisely which advertisers can bid for its inventory and what impressions they can buy. Blacklists and ﬂoors are deﬁned up to the page and format level avoiding conﬂict between direct and programmatic sales channels . This secured and optimized RTB environment enabled Antevenio to opt for a full transparency mode and give access to a large volume of inventory including premium ad placements. Eﬃcient expert team The RTB+ service team proactively assisted Antevenio in making the most of RTB+ : analyzing how advertisers are bidding on their impressions and recommending ﬂoor prices adjustments. Smart AdServer Integrated ad technology New high CPM campaigns reached in addition to existing programmatic revenues. On top 5 sites, 15% of bids exceed €4, one third exceed €2. Thanks to RTB integrated within the ad server programmatic eCPM are 20% higher. Transparency + quality inventory + premium placements = high ﬂoor price policy. Reports helped increase skills about buyers behaviors. Granular level of control makes it possible to precisely adjust ﬂoor prices to maximize revenues. Ad server RTB+ Holistic yield optimizer “WE HAVE BEEN PLEASANTLY SURPRISED BY THE EASE OF RTB+ IMPLEMENTATION AND IMMEDIATE GOOD RESULTS GENERATED. WE HOPE TO CONTINUE REACH AS MANY NEW BUYERS AND EXPECT A LOT FROM NEW RTB+ FEATURES.” -- Olga López, RTB manager, Antevenio.
Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...
In this presentation we will describe our experience developing with a highly dyna...
Presentation to the LITA Forum 7th November 2014 Albuquerque, NM
Un recorrido por los cambios que nos generará el wearabletech en el futuro
Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...
Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
News; Smart AdServer. About Us; Our ... 2014 Customer case study: Antevenio upgrades to premium programmatic ... Smart AdServer integrates an RTB solution ...
Use an integrated ad serving & RTB platform ... How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+. ... © Smart AdServer 2014.
... zintegrowanej z partnerami RTB i mobilnymi sieciami ... Customer case study: Antevenio upgrades to premium programmatic with ... © Smart AdServer 2014.
Customer case study: Antevenio upgrades to premium programmatic ... Smart AdServer integriert RTB Lösung und vereinbart ... © Smart AdServer 2014.
Nutzen Sie Ad serving und RTB aus einer Hand ... How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+. ... © Smart AdServer 2014.
... (RTB) is, best practice ... Case Studies; Tech Talk; Media; Get in ... Investors & Board; Careers; Blog; Media; Get in touch; Overview; Company; Case ...
Use a flexible mediation platform connected with RTB partners and Web & Mobile ad ... How Antevenio’s eCPM rose 20 per ... © Smart AdServer 2014.