Rotary Membership Retention

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Information about Rotary Membership Retention
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Published on September 20, 2008

Author: jazzar

Source: authorstream.com

Membership Retention : Membership Retention Michel P. Jazzar September 3, 2008 Presentation given at Metn RC – Hotel Bustan Lebanon - RI District 2450 Fidélisation des Membres Learning Objectives : Learning Objectives Understand the importance of the membership retention. Identify problems. Find Strategies. Design solutions. Slide 3: Rotary International Priorities Increase membership The Rotary Fondation and its programs Introduction … : Introduction … Elementary questions… : Elementary questions… What is Rotary? Rotary is a Club Service. How I become Rotarian? By invitation [Membership]. Why am I Rotarian? To serve above self. How can I develop more Rotary services? Within club’s membership Relation between: : Relation between: Membership and Service So…The importance of the membership development… is that : So…The importance of the membership development… is that Membership Development = Service Development Rotarians do : Rotarians do Service Rotarians don’t do : Rotarians don’t do Charity Slide 10: Sustain and Increase Membership ImplementSuccessfulServiceProjects Support The RotaryFoundation Develop Leaders Beyond the Club Level CLUB LEADERSHIP PLAN What is membership development? : What is membership development? The three essential elements of membership growth are: the retention of existing members; the recruitment of new members; the extension of Rotary through the formation of new clubs. These three elements are equally important, as illustrated by this simple membership equation: Retaining Members (retention) + New Members (recruitment)+ New Clubs (extension) = Membership Club membership development is: : Bringing in members Stopping the loss of members Club membership development is: 1 2 Which comes first? : Which comes first? Retention or Recruitment? عصفور باليد و لا 10 على الشجرة Slide 14: Retention The importance of every letter. : The importance of every letter. I ..m ..ctive bec..use I ..m Rotari..n I am active because I am Rotarian Retention: The importance of every Rotarian. : Retention: The importance of every Rotarian. Why should we RETAIN the club’s members? : Why should we RETAIN the club’s members? Participants answers … Why should we RETAIN the club’s members : Why should we RETAIN the club’s members Retention is keeping the members your club already has. Every year, Rotary clubs in our district/region loose about 10% percent of members. If clubs in our district retained their members, our district would increase by 10% percent, or 450 Rotarians annually. With this retention in membership, Rotary clubs could increase their : — Service to their community and communities in other countries — Participation in Rotary Foundation programs, such as Matching Grant projects and Group Study Exchange — Donations to the Foundation — Involvement in district leadership — … Slide 19: What are some strategies to increase in general retention of members? Slide 20: — Use surveys to identify what is important to members and implement their suggestions. — Use exit interviews to identify problems and challenges facing the club and its members. — Hold regular club assemblies to discuss which activities club members want to continue and which they want to change. — Plan weekly club programs that address issues relevant to the members. Slide 21: — Review club projects to ensure that they are still relevant to club members. — Conduct continuing education sessions to keep members current on club activities, the district, and Rotary International. — Invite every Rotarian to become personally involved in club/district projects, activities, and committees. — Encourage all club members to meet with new members. Slide 23: Reasons for leaving Strategies for retention Less than 1 year and 1-2 years : Less than 1 year and 1-2 years Reasons: Strategies: Less than 1 year and 1-2 years Reasons: : Less than 1 year and 1-2 years Reasons: -Weren’t fully informed about the responsibilities of membership. -Weren’t fully educated. -Attendance requirements. -Financial expectations. -Unconnected to the club’s activities. -Find that their networking expectations aren’t being met. Less than 1 year and 1-2 years Reasons: : Less than 1 year and 1-2 years Reasons: -Many members who leave within the first two years do so because they weren’t fully informed about the responsibilities of membership before joining or fully educated about Rotary after joining. -Many have trouble meeting the attendance requirements and financial expectations. -Others feel unconnected to the club’s activities and find that their networking expectations aren’t being met. What is your club’s strategy? : What is your club’s strategy? Less than 1 year and 1-2 years Strategies: : Less than 1 year and 1-2 years Strategies: -Pre-induction education and new member orientation: responsibilities & professional benefits. -New member orientation program. -Get involved in club activities and projects immediately. -Pairing younger members with older mentors. Less than 1 year and 1-2 years Strategies: : Less than 1 year and 1-2 years Strategies: -With these members, focus on pre-induction education and new member orientation. Make sure prospective members are fully informed of both the responsibilities of membership and its personal and professional benefits. -Establish a new member orientation program, and encourage new members to get involved in club activities and projects immediately. -Conducting professional development events and pairing younger members with older mentors may help address new members’ networking expectations. 2-3 years : 2-3 years Reasons: Strategies: 2-3 years Reasons: : 2-3 years Reasons: -They feel unconnected to the club’s events and activities -Find that their fellowship expectations aren’t being met. -Attendance requirements because of competing priorities. 2-3 years Reasons: : 2-3 years Reasons: -Many members who leave after spending 2 to 3 years in a club do so because they feel unconnected to the club’s events and activities and find that their fellowship expectations aren’t being met. -They have difficulty meeting the attendance requirements because of competing priorities. What is your club’s strategy? : What is your club’s strategy? 2-3 years Strategies: : 2-3 years Strategies: -To get involved in more club committees and take on more club leadership positions. -Ideas for revitalizing the club’s fellowship activities. -Consider involving this group in the club’s youth programs . -Attendance’s make up opportunities. 2-3 years Strategies: : 2-3 years Strategies: -Encourage these members to get involved in more club committees and take on more club leadership positions. By being more involved in the leadership of the club, these members will feel more control over and connection to the club’s activities and have more incentive to meet the attendance requirements and keep Rotary as a top priority. They may also have ideas for revitalizing the club’s fellowship activities. -Consider involving this group in the club’s youth programs by hosting a Rotary Youth Exchange student or serving as a liaison to your Rotaract or Interact club. -Attendance’s make up opportunities. 3-5 years : 3-5 years Reasons: Strategies: 3-5 years Reasons: : 3-5 years Reasons: -Fellowship expectations aren’t being met -Frustrated with the club’s leadership. -Attendance requirements . 3-5 years Reasons: : 3-5 years Reasons: -Many members who leave after spending 3 to 5 years in a club do so because their fellowship expectations aren’t being met and they’re frustrated with the club’s leadership. -Others have difficulty meeting the attendance requirements because of competing/opposing priorities. What is your club’s strategy? : What is your club’s strategy? 3-5 years : 3-5 years Get involved in the highest leadership levels of the club (president, secretary, and committee chair). District-level activities. Focusing on continuing member education. Revitalizing club activities . Strategies: 3-5 years : 3-5 years Encourage these members to get involved in the highest leadership levels of the club (president, secretary, and committee chair). This involvement will help them feel more control over club activities and more connected to club members. Those who have already been involved in club leadership might be interested in participating in more district-level activities. Also consider focusing on continuing member education or revitalizing club activities so that members remain engaged in the club, excited about attending each week, and satisfied that their fellowship expectations are being met. Strategies: 5-10 years : 5-10 years Reasons: Strategies: 5-10 years Reasons: : 5-10 years Reasons: -Fellowship expectations weren’t met. -They were frustrated with the club’s leadership. -Retirement and relocation. 5-10 years Reasons: : 5-10 years Reasons: -Some members who leave after 5-10 years in a club note that their fellowship expectations weren’t met and they were frustrated with the club’s leadership. -Others leave because of retirement and relocation. What is your club’s strategy? : What is your club’s strategy? 5-10 years Strategies: : 5-10 years Strategies: -To get involved in more district activities, such as helping to plan the district conference or serving on a district committee. [ beyond the club level ] -Joining a Rotary Fellowship . -Retired members are still welcome. -If members are relocating, forward their contact information to the clubs in their new area. 5-10 years Strategies: : 5-10 years Strategies: -Encourage these members to get involved in more district activities, such as helping to plan the district conference or serving on a district committee. District involvement will help them meet more people and experience Rotary beyond the club level. -These members may also be interested in joining a Rotary Fellowship to interact with other Rotarians who share their interests. -If members are leaving due to retirement, remind them that retired members are still welcome. -If members are relocating, forward their contact information to the clubs in their new area. More than 10 years : More than 10 years Reasons: Strategies: More than 10 years Reasons: : More than 10 years Reasons: -They aren’t interested in the club’s current programs. -Retirement and family obligations. -Financial constraints -Health problems. More than 10 years Reasons: : More than 10 years Reasons: -Many members who leave after spending more than 10 years in a club say they aren’t interested in the club’s current programs. -Others leave because of retirement and family obligations. -Many also leave because of financial constraints and health problems. What is your club’s strategy? : What is your club’s strategy? More than 10 years Strategies: : More than 10 years Strategies: -Leadership positions at the district level (assistant governor, district governor, district committee chair). -Consider easing some of the financial expectations for the members of this group who are retired. As members leave due to poor health or die, younger members should be identified and inducted to keep the club active. More than 10 years Strategies: : More than 10 years Strategies: -Encourage these members to take on more leadership positions at the district level (assistant governor, district governor, district committee chair). [Retired club members may have more time to take on such responsibilities which in turn may help to reignite their passion for Rotary’s mission and interest in its programs]. -The club might also consider easing some of the financial expectations for the members of this group who are retired. -As members leave due to poor health or die, younger members should be identified and inducted to keep the club active. Problem in Retention? : Problem in Retention? Identify reasons [eyes and ears] Find strategies [mind and heart] Design solutions [hands and legs] Relation between: : Relation between: Membership and Service If Membership increases  Service will …. If Membership decreases  Service will …. What should be your club’s Membership Development’s philosophy? : What should be your club’s Membership Development’s philosophy? Quality? or Quantity? Slide 57: Quality in Recruitment Quantity in Retention Slide 58: Thank You www.micheljazzar.com

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