Rory Mudie RedboxMobile Music 4.5 The Music In-app Economy

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Information about Rory Mudie RedboxMobile Music 4.5 The Music In-app Economy
Business & Mgmt

Published on February 20, 2014

Author: music4point5

Source: slideshare.net

Description

Innovating within a new eco-system
What are the latest trends and developments? The IAP (in-app purchase) that’s prevalent in games and other apps, based on an understanding of the freemium model, is working so well in games – why isn’t it the norm in the music business too?
What is the ‘formula for success’?

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