Romance: An Analysis

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Information about Romance: An Analysis
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Published on March 22, 2009

Author: ssulistyo

Source: slideshare.net

Description

A consultant analyzes his relationship

ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers

AGENDA My Relationships Past Present Our Relationship in Detail Evaluation

My Relationships

Past

Present

Our Relationship in Detail

Evaluation

DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis

INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis

YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis

RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis

PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis

Name Eyes Hair Height Body Legs Face You Sharon Stone The Psycho Earnest Borgnine Your Sister Roseanne Satan (1) PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis

Name Eyes Hair Height Body Legs Face

You

Sharon Stone

The Psycho

Earnest Borgnine

Your Sister

Roseanne

Satan (1)

OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis

RESPONSE TO RELATIONSHIP HAS BEEN MIXED “ If she want’s him, fine. They deserve each other ” - Ex-girlfriend (The Psycho) “ I didn’t even know they were going out ” - Co- worker “ They make a cute couple ” - Mutual Friend “ I think it’s great. ” - Officemate “ She doesn’t look Jewish” - Female Parent “ It’s impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend “ She’s a babe” - Male friend “ I thought he was gay.” - Female Friend Reaction has been positive... ...But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis

“ If she want’s him, fine. They

deserve each other ”

- Ex-girlfriend (The Psycho)

“ I didn’t even know they were going out ”

- Co- worker

“ They make a cute couple ”

- Mutual Friend

“ I think it’s great. ”

- Officemate

“ She doesn’t look Jewish”

- Female Parent

“ It’s impossible to generalize. You gotta understand this is a relationship business.”

- Mutual Friend

“ She’s a babe”

- Male friend

BENCHMARKS SUGGEST WE ARE ON SCHEDULE You & Me My Parents Kym & Chris Liz Taylor (Average) First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months - - - - 6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of Relationship Repeat On Regular Basis “ Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis

You & Me

My Parents

Kym & Chris

Liz Taylor

(Average)

SUMMARY Relationship Strong Compatible Engaging Affectionate Long term prospects strong Maintain awareness of possible roadblocks

Relationship Strong

Compatible

Engaging

Affectionate

Long term prospects strong

Maintain awareness of possible roadblocks

THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides

DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis

SUMMARY Relationship Weakening Formal Uncommunicative Long term prospects dwindling Roadblocks are here today Speak in English, not in slides I’M OUTTA HERE !!

Relationship Weakening

Formal

Uncommunicative

Long term prospects dwindling

Roadblocks are here today

Speak in English, not in slides

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