Rolls royce motor cars names its new drophead motor car dawn press release

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Information about Rolls royce motor cars names its new drophead motor car dawn press release

Published on May 13, 2015

Author: indianautosblog

Source: slideshare.net

1. Rolls-Royce Motor Cars The Drive, Westhampnett, Chichester, West Sussex PO18 0SH Telephone +44 (0)1243 384000 www.press.rolls-roycemotorcars.com Rolls-Royce Motor Cars Media Information ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 13 May 2015, New Delhi Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open- top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.” Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand. The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

2. Rolls-Royce Motor Cars The Drive, Westhampnett, Chichester, West Sussex PO18 0SH Telephone +44 (0)1243 384000 www.press.rolls-roycemotorcars.com ‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible. The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life. New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn. Rolls-Royce Dawn will launch during the first quarter of 2016. - Ends - Further information: You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter. • Facebook • Twitter • Instagram • YouTube • Tumblr • Pinterest • Vimeo • Jug • Google+

3. Rolls-Royce Motor Cars The Drive, Westhampnett, Chichester, West Sussex PO18 0SH Telephone +44 (0)1243 384000 www.press.rolls-roycemotorcars.com Press contacts: Regional • Asia Pacific - North Rosemary Mitchell +81 (0) 3 6259 8888 rosemary.mitchell@rolls-roycemotorcars.com • Asia Pacific - South Rani Ramaya +65 6838 9753 rani.ramaya@rolls-roycemotorcars.com Hal Serudin +65 6838 9675 hal.serudin@rolls-roycemotorcars.com • India Arneeta Vasudeva + 919811997790 arneeta.vasudeva@comstrat.in

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