Rocky Legends Product Presentation

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Information about Rocky Legends Product Presentation

Published on August 15, 2007

Author: MultimediaMike

Source: slideshare.net

Description

This is a product presentation for Ubisoft's Rocky Legends video game; from an Ubisoft marketing CD-ROM.

Ship Date: Sept 2004

THE GAME Experience all the action leading up to the events in the blockbuster films! Pummel your way through the new and improved Career mode, featuring Rocky, Clubber, Apollo, and Drago. Target Audience: Boxing game fans, Rocky fans Genre: Sports / Boxing Platform: PlayStation 2 / Xbox Rating: TEEN

Experience all the action leading up to the events in the blockbuster films!

Pummel your way through the new and improved Career mode, featuring Rocky, Clubber, Apollo, and Drago.

Target Audience: Boxing game fans, Rocky fans

Genre: Sports / Boxing

Platform: PlayStation 2 / Xbox

Rating: TEEN

THE ROCKY BRAND Based on the Academy Award-winning Rocky films. Sequel to the #1 boxing title of 2003. MGM re-launching Rocky DVD collector’s set in November 2004 via multimillion-dollar, cross-media marketing campaign: TV: ESPN, ESPN 2, Spike TV. Radio: LA, New York, Dallas markets. Print: Entertainment Weekly, Maxim, Stuff. Online: Email blasts, banner ads, newsletters, viral components. Authenticity - Collaboration with MGM will provide insight into the events that occurred prior to the movies. Rocky brand immediately recognizable and associated with Boxing. Boxing reality shows hitting Prime Time: Rocky himself (Sylvester Stallone) will premiere his new boxing reality show, The Contender, in November 2004. Oscar De La Hoya’s boxing reality show, The Next Great Champ, is scheduled to premiere in fall 2004. MGM is producing a boxing reality show, The Real Rocky.

Based on the Academy Award-winning Rocky films.

Sequel to the #1 boxing title of 2003.

MGM re-launching Rocky DVD collector’s set in November 2004 via multimillion-dollar, cross-media marketing campaign:

TV: ESPN, ESPN 2, Spike TV.

Radio: LA, New York, Dallas markets.

Print: Entertainment Weekly, Maxim, Stuff.

Online: Email blasts, banner ads, newsletters, viral components.

Authenticity - Collaboration with MGM will provide insight into the events that occurred prior to the movies.

Rocky brand immediately recognizable and associated with Boxing.

Boxing reality shows hitting Prime Time:

Rocky himself (Sylvester Stallone) will premiere his new boxing reality show, The Contender, in November 2004.

Oscar De La Hoya’s boxing reality show, The Next Great Champ, is scheduled to premiere in fall 2004.

MGM is producing a boxing reality show, The Real Rocky.

THE ROCKY BRAND ( cont.) AMC and Rocky Top 10 Prime Time: Prime-time delivery of A18-49. Prime-time delivery of A25-54. (Source: Nielsen Media Research, 06/28/04-07/02/04. Rank Based on A18-49 and A25-54 for all ad-supported cable networks M-F 8-11pm.) The Rocky movies’ ratings consistently achieve comparable ratings to cable programming targeting the same market, males A18-49 & A25-54. Cable programming with similar ratings to the Rocky movies: Chapelle Show, Comedy Central. South Park, Comedy Central. Sport Center, ESPN.

AMC and Rocky Top 10 Prime Time:

Prime-time delivery of A18-49.

Prime-time delivery of A25-54.

(Source: Nielsen Media Research, 06/28/04-07/02/04. Rank Based on A18-49 and A25-54 for all ad-supported cable networks M-F 8-11pm.)

The Rocky movies’ ratings consistently achieve comparable ratings to cable programming targeting the same market, males A18-49 & A25-54.

Cable programming with similar ratings to the Rocky movies:

Chapelle Show, Comedy Central.

South Park, Comedy Central.

Sport Center, ESPN.

Why It Will Sell Increased Brand Awareness: MGM to re-launch the Rocky DVD Collector’s Edition in November 2004 via multimillion-dollar marketing campaign. Proven Record: The sequel to the #1 Boxing title of 2003 coupled with mass-market spending will reproduce the first game’s sales success. Audience Relevance: New influx of reality shows based on amateur boxing hitting network television this fall will make boxing more relevant than ever.

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