Published on June 15, 2012
Marko HeijnenRocking a WordPress Network WordCamp NYC 2012
Marko Heijnen• WordPress and mobile "developer"• Working with WordPress for six years• WordPress contributor of 3.0, 3.3 and 3.4• Founder of WP Rockstars
My ﬁrst non-dev talkSo i do hope you will enjoy this talk
What is a network• Its like WordPress.com• One WordPress installation with multiple sites• Control all sites from the network admin• Easy to update itself, themes and plugins
Will default plugins work?• First answer will be yes• It still works like you expected• But plugins are often not build for network• The whole control will always be on site level• So the long answer would be no in some cases• In my case custom plugins make sense
What is my talk about? Building cool sites for artists
One of the problems• Artist dont have the money for a cool site• Their current site isnt that fancy• They want to be in full control over their data• They just want more possibilities• They are on MySpace
The solution• Create a network installation like WordPress.com• Build default themes for them they can use• Build all the expected functionality that a artist need• And share this with all the artists• Little bit like MySpace 3.0
Our goals• An easy to use tool to create awesome sites• Its targeted for artists who want to share their experience with their fans• Change their content in an easy way• That the artists are more in touch with their fans
Artist goals• Be more in touch with their fans• More fans to their concerts• Sell more songs through ofﬂine and online• The ability to change their site without any help
The process startedCleaning up WordPress and starting create awesome features
Cleaning up• Its important to remove features that arent needed• We removed a lot of menu items to make the admin area clean• We removed almost all the meta boxes on the dashboard• Also removed a lot of default widgets
A just installed WordPress
How it looks after the clean up
Lets start building the features
Their music• Several options to able for artist to share their music• In begin YouTube orientated• They can manage this from out WordPress• Later on linking it with Spotify and iTunes
Tour schedule• Artist can create a new tour schedule• Add dates/places to it• It doesnt have to be a tour, a single performance is also possible
Social• Their will be a Twitter and Facebook connection• Ability to send Links when the artist published a post• See some basic statistics in how they use the social media• Show the tweets/messages on their site
Slideshow• Show new happenings in a cool way• Ability to have multiple slideshows• Can be in content, widget or default position• Manipulate a certain image to be grayscale
In-site support• Giving great support is very important• Working with desk.com to make it happen• They can create and respond to tickets• See in the toolbar if they got new feedback• When they do use mail they will also see the feedback there
The main siteWhat about that, WordPress.com also has one
The main site• The goal is to make users explorer the content we have• Browse to all the artist in several ways• Not just boring lists but meaningful content
The main site• Show their tour schedule in one big overview• Show some highlighted stories that the artists wrote• Of course also an explanation about what it is
Ow yeah, two more last things We do live in 2012 you know
The mobile app• There will be an app for iPhone and Android• Artist will be able to be faster in touch with their fans• Share music and be able to give them a discount• Also a plan to have an overhaul app with basic information of the artists
E-commercefunctionality• This will be one of the coolest features• No more the need of a separate platform• They will be in full control over their products• Still be able to process them to another company if needed
Coolest thing is that this will be a new plugin and we call it SalesPress
What about other e-commerce platforms• First of all, we think we can build something really awesome• Trying to build something for the community without wanting to make a proﬁt• And we do think no other plugin will ﬁt ArtistPress the way we want
QuestionsMarkoHeijnen.com - @MarkoHeijnen - firstname.lastname@example.org
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