Rock around the Content Shock

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Information about Rock around the Content Shock
Marketing

Published on March 5, 2014

Author: sQills

Source: slideshare.net

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For brands facing The Content Shock, print might just be The New Black.

Rock around the Content Shock IN 20 INCONVENIENT QUOTES - @FRANKDELMELLE, SANOMA CONTENT MARKETING, MARCH 5, 2014

”We’re sharing 27.000.000 pieces of content every day" AOL/NIELSEN 2012 http://blog.kissmetrics.com/content-marketing-2014/

”Every day, we create 2.5 quintillion bytes of data" IBM, MARCH 5, 2014 http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html; image °http://www.foliomag.com/ 2013/meredith-s-allrecipes-launches-print-magazine#.UxXnlhZ5izC; http://allrecipes.com/howto/ allrecipes-magazine/

"The amount of available web-based content (the supply) is doubling every 9 to 24 months" MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014 http://www.businessesgrow.com/2014/01/06/content-shock/#sthash.myeTkFS4.dpuf

"Content Shock: when exponentially increasing volumes of content intersect our limited human capacity to consume it” http://www.businessesgrow.com/2014/01/06/content-shock/ #sthash.myeTkFS4.dpuf CONTENT CONSUMPTION CONTENT PRODUCTION

"Within a Web environment, we're (...) skimming rather than reading" CHRIS FREY, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-printmagazines-20131215,0,4008141.story#axzz2nNySFI3I

“Digital media has a fleeting and shallow effect on people” MICHAEL WOLFF, USA TODAY, MARCH 2, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problemsselling-advertising/5896889/

”Days are numbered for the mobile banner" JACK MARSHALL, DIGIDAY, FEBRUARY 25, 2014 http://digiday.com/publishers/celtraes-days-numbered-mobile-banner

”Banner blindness will become stream blindness" KEN WILLNER, TWITTER, FEBRUARY 11, 2014 Image: screenshot from http://www.slashgear.com/wpcontent/uploads/2014/02/facebook-paper-iphone-reviewsg-1.jpg

“A long story cut short is no story at all” DAVID MURRAY, MCMURRYTMG.COM, FEBRUARY 14, 2014 http://mcmurrytmg.com/articles/power-longform-content-part-1#sthash.0GPId5BY.dpuf

"Magazine pages are better for advertising than digital space" MARISSA MAYER, NEW YORK TIMES, FEBRUARY 23, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problemsselling-advertising/5896889/; http://www.nytimes.com/2014/02/24/technology/yahoo-aimsto-more-deftly-blend-ads-with-content.html?_r=2

“Print is the only place ads aren’t ignored” SAMIR HUSNI, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-printmagazines-20131215,0,4008141.story#axzz2nNySFI3I

“It's not so much a resurrection of the magazine in the digital age as an explosion” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16 2014 http://www.theguardian.com/media/gallery/2014/ feb/16/beautiful-magazines-prove-print-isnt-deadin-pictures#/?picture=429767909&index=8

“Paper lasts longer than browser tabs” MATT PEARCE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-printmagazines-20131215,0,4008141.story#axzz2nNySFI3I

"You own MP3s, but you don't own them. You read an online magazine, but you can't pick it up.” CHRIS KASKIE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-printmagazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http:// www.formfiftyfive.com/2014/02/help-the-great-discontent-publish-a-magazine/

“(...) are an invitation to be touched, flicked, handled (...) a reaction to increasingly immaterial digital lives.” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16, 2014 http://www.theguardian.com/media/gallery/2014/feb/16/ beautiful-magazines-prove-print-isnt-dead-in-pictures#/? picture=429767909&index=8; screenshot http:// www.acnepaper.com

”Everything old is new again" NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP

“Digital natives are moving in the other direction” RACHEL ROSENFELT, LA TIMES, DECEMBER 15, 2014 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print-magazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http://www.saturdaysnyc.com/item/saturdays-magazine-2

”There has never been a bigger opportunity for brands in the printed channel than right now" JOE PULIZZI, LINKEDIN, JULY 24, 2013 http://www.linkedin.com/today/post/article/ 20130724144439-5853751-why-are-marketers-blind-to-the-powerof-print

“Print is The New Black” NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP

“... And print is where you could flock to get around the content shock” @FRANKDELMELLE, SQILLS, MARCH 5, 2014

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