Rock around the Content Shock

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Information about Rock around the Content Shock

Published on March 5, 2014

Author: sQills



For brands facing The Content Shock, print might just be The New Black.


”We’re sharing 27.000.000 pieces of content every day" AOL/NIELSEN 2012

”Every day, we create 2.5 quintillion bytes of data" IBM, MARCH 5, 2014; image ° 2013/meredith-s-allrecipes-launches-print-magazine#.UxXnlhZ5izC; allrecipes-magazine/

"The amount of available web-based content (the supply) is doubling every 9 to 24 months" MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014

"Content Shock: when exponentially increasing volumes of content intersect our limited human capacity to consume it” #sthash.myeTkFS4.dpuf CONTENT CONSUMPTION CONTENT PRODUCTION

"Within a Web environment, we're (...) skimming rather than reading" CHRIS FREY, LA TIMES, DECEMBER 15, 2013,0,4008141.story#axzz2nNySFI3I

“Digital media has a fleeting and shallow effect on people” MICHAEL WOLFF, USA TODAY, MARCH 2, 2014

”Days are numbered for the mobile banner" JACK MARSHALL, DIGIDAY, FEBRUARY 25, 2014

”Banner blindness will become stream blindness" KEN WILLNER, TWITTER, FEBRUARY 11, 2014 Image: screenshot from

“A long story cut short is no story at all” DAVID MURRAY, MCMURRYTMG.COM, FEBRUARY 14, 2014

"Magazine pages are better for advertising than digital space" MARISSA MAYER, NEW YORK TIMES, FEBRUARY 23, 2014;

“Print is the only place ads aren’t ignored” SAMIR HUSNI, LA TIMES, DECEMBER 15, 2013,0,4008141.story#axzz2nNySFI3I

“It's not so much a resurrection of the magazine in the digital age as an explosion” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16 2014 feb/16/beautiful-magazines-prove-print-isnt-deadin-pictures#/?picture=429767909&index=8

“Paper lasts longer than browser tabs” MATT PEARCE, LA TIMES, DECEMBER 15, 2013,0,4008141.story#axzz2nNySFI3I

"You own MP3s, but you don't own them. You read an online magazine, but you can't pick it up.” CHRIS KASKIE, LA TIMES, DECEMBER 15, 2013,0,4008141.story#axzz2nNySFI3I; screenshot: http://

“(...) are an invitation to be touched, flicked, handled (...) a reaction to increasingly immaterial digital lives.” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16, 2014 beautiful-magazines-prove-print-isnt-dead-in-pictures#/? picture=429767909&index=8; screenshot http://

”Everything old is new again" NATALIE BURG, CONTENTLY, OCTOBER 23, 2013!uiELP

“Digital natives are moving in the other direction” RACHEL ROSENFELT, LA TIMES, DECEMBER 15, 2014,0,4008141.story#axzz2nNySFI3I; screenshot:

”There has never been a bigger opportunity for brands in the printed channel than right now" JOE PULIZZI, LINKEDIN, JULY 24, 2013 20130724144439-5853751-why-are-marketers-blind-to-the-powerof-print

“Print is The New Black” NATALIE BURG, CONTENTLY, OCTOBER 23, 2013!uiELP

“... And print is where you could flock to get around the content shock” @FRANKDELMELLE, SQILLS, MARCH 5, 2014

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