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Roces idea-size-adjustable-skiboot

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Information about Roces idea-size-adjustable-skiboot
Sports

Published on February 14, 2014

Author: Roces_brand

Source: slideshare.net

Description

Roces IDEA is the first ski boot able to grow along with your child. Through the patented “6 in 1” device the size of the boot can be easily adjusted.Roces is innovating the ski world through the technical knowledge acquired in the skating industry. The outcome is IDEA a true revolution in kids skiing.
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Learning its alphabet 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- IDEA SKI BOOT. Match your size. The cutting-edge innovation leading to the recreational ski boot standard worldwide. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A like adjustability The quality of being adjustable! IDEA is the first ski boot able to grow along with your child. Through the patented “6 in 1” device the size of the boot can be easily adjusted. IDEA not only grows longer, it actually allows for adjustment in cuff height (Height G.C.) and width (Width G.C.) utilizing micro-adjustable buckles. This allows the boot to actually grow along with your child. Roces is innovating the ski world through the technical knowledge acquired in the skating industry. The outcome is IDEA a true revolution in kids skiing. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A B C D E F G H I J K L M N O P Q R S T U V W X Y Z B like benefit Blatant benefits! IDEA follows the steps of our children. Unlike traditional single sized ski boots it will grow with the child for several years covering 6 MP sizes, avoiding the purchase of new boots every year! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- C like competitors (who saw them?) Competitors? IDEA is a unique product. That’s why you cannot compare it with a single size kids’ ski boot. Among other companies, only Roxa tried to design a size adjustable ski boot for kids. Their “Chameleon”, a part from being EVERYTHING BUT ADJUSTABLE in the liner, is not easily adjustable in the shell part (you need too much time, a special tool, the process Is not user friendly). Anyway, the biggest limit they have is in the liner (and Roces IDEA two patents defending our innovation, one patent for the shell And one for the LBS liner). 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- D like design Design is this! Design is about life Design is about use Design is about care Design is about people Design is about ergonomics Design is about environment Design is about function and funcionality …Design is about you! (We strongly believe that the IDEA ski boot story is a nice Story of authentic Italian Design. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- E like environment Careful! IDEA is introducing - for the very first time - a GREEN concept. Because IDEA is naturally recycled (from child to child) imagine how few boots will end up in landfills. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A B C D E F G H I J K L M N O P Q R S T U V W X Y Z F like family friendly Family friendly! IDEA follows the steps of our children. Unlike traditional single sized ski boots it will grow with the child for several years covering 6 sizes, avoiding the purchase of new boots every year! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- G like good Good! 0,01% 2014– Roces S.r.l. Sales and marketing Dept. 0,01% is the percentage of claims we have collected in 7 sale seasons (and not all the claims could be ascribable to quality reasons). This outstanding figure is far below the percentage of a “good” production (according to Quality Assurance Standards a production is rated as “sastisfying” with a percentage of claims up to 0,1%). That’s why we simply say GOOD! www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- H like how (it works) How? 1. Open buckle 2. Rotate the lever up to the desired size 3. Close the lever 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- I like Italian intuition Intuitive! IDEA is intuition of a company with a strong know how on adjustament systems for sporting goods. Beside of that, IDEA is an intuitive product: you look at it and you understand immediately how it works and its benefit. Usually it’s love at first sight! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- J like joy Shiny happy people! After some years we wanted to understand what is the most recurring feeling in people who fell in love with the IDEA ski boot. Of course we studied also its detractors and “enemies” but it was also helpful to understand “the spark” between the products and its early adopters. The result was quite surprising. They call the GENIOUS or the MIRACLE PRODUCT. These customers are simply HAPPY, JOYFUL, SATISFIED with it. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- K like key questions (FAQ) Frequently Asked Questions! (Frequently Given Answers!) We know it may be helpful to reply to some Frequently Asked Questions that may arise, even the more if you’re new to the IDEA ski boot concept. The next two slides are fully dedicated to this (today we smile when answering this kind of questions, but at the beginning, 8 years ago, it was necessary, normal but eventually helpful to do this job!) 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- K like key questions (FAQ) 1. May the water get into the ski boots? The heet can seem the critical point. All the same, this part has special bendings inside that avoid the snow getting in. For the rest, as far as the water is concerned, IDEA is like a normal ski boot. Even better, during tests carried out in Austria, the special snow stopper has showed a watertightness above average. 2. Has been IDEA tested? At the beginning, before the product launch, IDEA has been subjected to many strict tests for 3 months in Austria and 2 more months in Italy. As far as the water getting in is concerned, some foreign customers has carried out tests in extreme condition: the ski boot has been plunged into a water bucket. IDEA has showed the same performance than the other top brand kids’ ski boots. 3. Does IDEA cost more than a ski boot in a single size? Sure, IDEA costs more than ski boots in a single size but our product is at least much worth than 3 ski boots in a single size: tha saving is really clear. Families can buy one pair of ski boots instead of 3/4 pair of ski boots in a single size, after all tha saving is from 40% to 50%! 4. Can IDEA be a choice more profitable than rental? Yes, sure! Buying IDEA is more profitable than renting a pair of ski boots for the whole season. Last but not least, IDEA offers a more healthy solution than rental because our kids put always on their own ski boots. 5. Is IDEA as comfortable as a ski boot in a single size? IDEA is more comfortable than a ski boot in a single size for 3 reason: -The Liner Bellows System, -Usually parents buy ski boots in a bigger size than the children’s feet in order to solve the problem of the future every child can put on a ski boot that suit his feet perfectly. -IDEA has a very wide range of adjustments that make the ski boots more comfortable. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com and rapid growth of their feet. Thanks to IDEA A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- K like key questions (FAQ) 6. Why do we talk about 6 sizes in one while the adjustment lever has only 4 positions? Because we are talking about mondopoint sizes. From the maximum extention of the shell to the minimum, IDEA includes 6 m.p. size (good 7 in the 19.0:20.0 model). We could say 7 sizes in one …but we have preferred not overemphasize! 7. Could feet get cold? The velvet of the liner keeps feet warm successfully. At the same time the Liner Bellows system avoids any pressure n feet. It doesn’t compromise blood circulation and let it carries out its thermoregulatory role. 8. What is Roces’ experience in the ski world? 30 years in skiboots’ world! Roces lived the crossing period from leather skiboots to the use of plastic materials. After that, Roces has focused his production on inline skating. Our quality and quantity of patents on adjustament systems has not competitors in the whole world. Roces is a company located in the sport system area of Montebelluna, where the best skiboots of the world have been developed. The whole IDEA project has been lead under the supervision of Gino Conte, one of the historical ski boots designer of the sport footwear world district. (the injection inner and the developement of the best adjustment systems are two exemples of his innovations). 9. Do skiboots’ adjustable systems be limited to the length? No, not at all! IDEA grows with kids’ feet. Thanks to the Height Adjustable Cuff, the LBS liner, the micrometic buckles’ rack that can be fixed in two different positions, IDEA is a champion of comfort and performance! 10. Is IDEA safe? Yes, of course! IDEA observes all the regulation in force. IDEA has passed both tests in field and in laboratory (frontal and lateral impact, after freezing impact, …, thermic shock resistance). The opportunity to put on a “right size” ski boot, the materials’ quality and the very special technical solution adopted in the costruction make IDEA a boot technically efficient and absolutely safe way. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- L like LBS liner The LBS is a second patent inside the patented ski boot! The staple feature of IDEA’s liner is a unique adjusting system. Unlike any other system today the bellows allow real growth of the liner allowing for the natural development of the foot. The Liner Bellows System (LBS) has been devised to avoid any uncomfortable pressure through all parts of the foot. The bellows (LBS) system allows the liner and shell to work in tandem to produce a fit that is accurate, comfortable and warm. In fact the natural/resting position of the liner is with the bellows extended to the largest size (PIC. A), while shortening the shell makes the bellows compress (PIC. B) into smaller sizes. It is easy to see that it is not the foot that makes the liner grow, but the shell itself. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- M like marketing support We support! Advertising Web tools SEO/SEM consultancy POP In-store promotion Billboards Social Media Strategy 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N like nuances Nuances! Which color are you? Colors matter (and innovative colorways are one of the reasons of IDEA’s success). Beside 14/15 colorways. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- O like optimization of stock Optimum! Only 3 boots for 18 MP sizes. IDEA is able to optimize the stock. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A B C D E F G H I J K L M N O P Q R S T U V W X Y Z P like pop POP to… pop-up! A part from the regular POP (adv material, crowner, shop tags) Roces is devoted to define and develop special POP according to particular and specific needs. . 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- Q like quality Quality The variety of materials and technology used in manufacturing have made IDEA a high quality boot perfectly suited to introducing children to the sport of skiing in an easy, technically efficient and absolutely safe manner. Shell: Polypropylene (PP) Buckles: Aluminum (ALU) and Polycarbonate (PC) Pad: Slow memory foam Lining: Easy Entry System Lycra and velvet 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- R like right size Always match your size! IDEA means not only an revolutionary Kid’s size adjustable ski boot but Also the possibility of giving to your Customers always the right size. Forget about too narrow boots. Forget about skiing with larger boots Because people are worried of kids’ feet Growing too fast. IDEA means matching your size. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- S like strategy KEYPOINTS AT A GLANCE! 1. self-explanatory sales points 2. stock optimization 3.easy, quick, intuitive, two fingered adjustability 4. no kids’ fitting in store nuisance (fast moving good) 5. lower impact on environment 6. no binding regulation needed 7. family friendly 8. (no need to cut your kids’ nails to ski one season more with the same boots ) 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- T like tested Severe and continue testing! Before product launch, 8 years ago, IDEA ski boot underwent severe tests. Roces knew that such huge innovation had to be perfect under all points of view. After that severe testing, IDEA underwent a harder test, the one of the market. Under letter “G” you’ve already learned the results! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- U like unique Unique… like the “purple cow” Since IDEA is a unique patented product, getting better sales performance year after year, we can simply say that we offer a unique product. In the marketing bla bla bla every brand pretends to be unique. This time we’re not pretending to be. We are. It’s a true and unique story and that’s why we like it! IDEA is the kind of product that the marketing guru Seth Goding calls “the purple cow”. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- V like viral potential: unleashing the IDEA virus! Great buzz! “A happy customer is your best advertising”. There’s nothing new and we are simply taking advantage of this simple law of marketing. Today they call it “viral potential”. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- W like wonder Wonder, what comes out from comments! Just three examples, anyway the web is full… just check the buzz! 1. Not like those sad adjustable skates, these boots are very well built. Completely impressed with my entire order… 2. These boots are the 3rd pair of boots we have bought for our 4 year old daughter. 3. great boot, so far the best child's boot I have seen (I am a ski instructor). Without any directions my son (3) has completely natural stance in them since the day one. Shell is soft enough for him to bend his ankles. The way to go with the children's boots. 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- A B C D E F G H I J K L M N O P Q R S T U V W X Y Z X like x-ray on product Ops… Some details that we do not have to forget: nothing left to chance! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com

---Updated: Feb. 2014 ---- Y like you (This circle was supposed to be a mirror, but they haven’t invented a mirroring surface for computer yet…) You are the success! Whoever and wherever you are in the value chain, YOU are the reason of the success for this product, you’re the virus carrier! 2014– Roces S.r.l. Sales and marketing Dept. www.roces-snow.com A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

---Updated: Feb. 2014 ---- Z like zzzzz Better to take advantage of people sleeping! Right away. Without hesitation. Better not to sleep!  2014– Roces S.r.l. Sales and marketing Dept. 5 www.roces-snow.com  A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Match your size. www.roces-snow.com

With many thanks from the purple cow.

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