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Rob Davidson Cat D

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Information about Rob Davidson Cat D
Education

Published on December 2, 2008

Author: aSGuest4948

Source: authorstream.com

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Slide 1: Rob Davidson Centre for Tourism University of Westminster International Congress and Convention Association BUSINESS EXTENDERS: PERSUADING CONFERENCE VISITORS TO LINGER LONGER Rob Davidson University of Westminster 44th ICCA Congress & Exhibition, Monday 7 November 2005 Category D Meeting iccaworld.com Normally considered as separate activities: : Rob Davidson Centre for Tourism University of Westminster Normally considered as separate activities: Business tourism (conferences, exhibitions) AND Leisure tourism (holidays, day-trips, short breaks) BUT business visitors can increase the level of leisure tourism activity at destinations by: : Rob Davidson Centre for Tourism University of Westminster BUT business visitors can increase the level of leisure tourism activity at destinations by: Extending their trip, to enjoy the attractions of the destination Bringing guests who engage in tourism activities while at the destination Engaging in tourism or recreational activities during their trip Returning with their partners/families for holidays/short breaks, or encouraging others to do so. The benefits of adding pleasure to business : Rob Davidson Centre for Tourism University of Westminster The benefits of adding pleasure to business For local businesses For the destination as a whole For meeting planners and hosts Understanding the market : Rob Davidson Centre for Tourism University of Westminster Understanding the market We need a better understanding of: The factors that determine which types of delegates are most likely to extend their visit The types of conferences most likely to attract extenders and their guests The types of destinations that most easily attract extenders and their guests. Delegate Characteristics : Rob Davidson Centre for Tourism University of Westminster Delegate Characteristics Foreign/native Self-funding/sponsored Familiar/unfamiliar with the destination Single/in a relationship Experienced/inexperienced traveller Accompanied/unaccompanied on the trip Conference Characteristics : Rob Davidson Centre for Tourism University of Westminster Conference Characteristics The type of meeting: Association/corporate Length of conference Timing: day(s) of the week – e.g. proximity to a weekend Timing: month of the year – e.g. during school holidays Timing: proximity to sporting/cultural event Degree to which excursions are already included in the official conference programme Inclusion of a guest programme Destination Characteristics : Rob Davidson Centre for Tourism University of Westminster Destination Characteristics Image, including perceived level of expensiveness and security Distance from delegates' places of residence: long-haul? Ease and cost of transportation in and around the destination Level of tourism information provided by VCB/hotel/conference organisers The role of tourism and conference professionals : Rob Davidson Centre for Tourism University of Westminster The role of tourism and conference professionals Visitor and Convention Bureaux Include information on local tours, attractions and events in familiarisation trips, bid documents, and presentations to organising committees. Attend association conferences the year before they come to your destination and showcase the leisure opportunities offered by your own city and the surrounding area. The role of tourism and convention professionals : Rob Davidson Centre for Tourism University of Westminster The role of tourism and convention professionals Provide a Tourism Information desk at larger conferences and trade shows, during the event.   Encourage DMCs to tailor tours, guest programmes and excursions to the interests of the particular delegate group Set up a discount scheme for business visitors, by involving local suppliers such as restaurants, shops, car-hire companies and attractions OUR OBJECTIVE ! : Rob Davidson Centre for Tourism University of Westminster OUR OBJECTIVE ! Slide 12: Rob Davidson Centre for Tourism University of Westminster International Congress and Convention Association THANK YOU ! Rob Davidson University of Westminster davidsr@wmin.ac.uk www.eibtm.com www.businesstourismpartnership.com iccaworld.com

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