Published on March 3, 2014
Social Media: Gems of Engagement 1. Company Page Posting
Introduction • Company pages in LinkedIn simply represent your company in the social media platform. • There are a range of features, tools and analytics for communicating to and engaging your staff, clients, and your target market. • The more activity you drive from your company page, the more value you will derive from such activity – generates new business. • Build your following and build your social pipeline. This presentation will explain how to expand your reach and embark on social selling
Company Page - Posting What ever you say, make it COUNT!
Insights • LinkedIn is about building relationships, and doing so through your company page is no different to doing so in person – the same principles apply • If you think of your LinkedIn company page as an in-platform version of your company website information. The difference and benefit is that you can deliver a range of in-platform activity increases your target audience engagement • Your company posts will appear in only your company page followers activity feeds and are limited to those who follow your company – this presentation explains how to amplify your engagement • Leverage the same marketing principles from out-of-platform extremely cost effectively.
Process Overview 1 – “inline” Activity Comment: 1. Company Page Post A Company Page post will reach only those who follow your company page. 2. Your Comment Adding your comment will spread the Company Post across your personal connections 3. Your connections Comments and Likes Your company post will appear in the activity feed of each person who comments or likes your company post
Process Overview 1 1. Company Page Post 2. Your Comment 3. Your connections Comments and Likes, exposing your post to their contacts. endorsing you
Process Overview 2 – “shared” Activity Comment: 1. Company Page Post A Company Page post will reach only those who follow your company page. 2. Share to Individual, Group and you own activity feed “Sharing” creates new activity streams, they do not add onto the inline stream but they still amplify your reach, disparately 3. Your connections Comments, Likes and Shares Comments, Likes and Shares can be added, building each separate stream, or creating a new stream with each share
Process Overview 2 - shared Activity 1. 2. Company Page Post You can share as a: Post Group Individual
“Sharing” – To Individuals Activity 1. Company Page Post 2. Share to Individual, Group and you own activity feed 3. Your connections can Comments, Likes and Shares
“Sharing” - Personally Activity 1. Company Page Post 2. Share to Individual, Group and you own activity feed 3. Your connections can Comments, Likes and Shares I shared a post from Andrew M. – see how it appears as my own with no link to the original – it doesn’t build on his post.
“Sharing” – To Groups Activity 1. Company Page Post 2. Share to Individual, Groups and you own activity feed 3. Your connections can Comments, Likes and Shares
Summary • STOP posting on your personal profile! • START posting in your company page first • THEN add your personal comment • WATCH your contacts add comments/likes • SEE their contacts become your FOLLOWERS.
Thank you If you’d like to know more about amplifying Company Page activity, and there is more then please make contact: Ryan Ashton email@example.com firstname.lastname@example.org www.roarcreative.co.nz 021419202
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