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RMP October 2006 Data

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Information about RMP October 2006 Data
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Published on October 11, 2007

Author: CoolDude26

Source: authorstream.com

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Slide1:  Russian Media Partnership to Combat HIV/AIDS 2006: Key results & directions of development Slide2:  HIV/AIDS in Russia today Over 350,000 HIV cases registered officially According to Russian and international experts, about 1.5 million Russians are living with HIV today 4 out of 5 Russians living with HIV are under the age of 30 4 out of 10 newly registered cases of HIV are women Heterosexual transmission is on the rise: 2001: 4% all new cases 2005: up to 50% new cases in some regions Slide3:  Russians on the issue Do you think that the number of people living with HIV decreased, increased or remained the same over the last 5 years? Difficult to say Remained the same Increased Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Decreased Slide4:  Russians on the issue Do you think that enough is being done on HIV/AIDS in Russia? Difficult to say Not enough Enough Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide5:  Case for informing Those who believe that in Russia all efforts must be undertaken to inform about HIV (what it is, how it is prevented and diagnosed) … Do you experience discomfort with public discussion of HIV/AIDS? No Yes Difficult to say Every adult Every youth Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide6:  Sources of information about HIV Television Those who encountered information about HIV over the last 6 months did so in Newspapers Magazines Radio Posters on the street or in transport Booklets or flyers Medical institutions Internet Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide7:  Sources of information on HIV Television Which sources of information on HIV do you consider trustworthy? Newspapers Magazines Radio Posters in the street or in transport Booklets and flyers Medical institutions Internet Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide8:  Basis for acting now Do you personally know anyone who is living with HIV? No Yes Difficult to say No Difficult to say Yes July 2005 July 2006 Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005 and July 12 to 26, 2006) Slide9:  January 2004: Kofi Annan launches the Global Media AIDS Initiative (GMAI) Russian Media Partnership (RMP) December 2004: RMP launches StopAIDS: Affects Every One campaign October 2004: Eurasia Media Leaders Summit on HIV/AIDS Slide10:  Model: competing media companies Slide11:  RMP mission & objectives Effectively mobilize resources of the media community in order to: Increase awareness of HIV, its prevention, diagnostics and treatment Facilitate increased tolerance towards people living with HIV Create a platform and an atmosphere conducive for an open social dialogue on HIV Slide12:  Optimization of resources International community of investors & experts Media partnership TPAA: implementation & coordination Model for replication Funding; international practices Expert & political support Communication platform Expert community (state, private sector, civil society) Communities of people living with HIV Slide13:  AWARENESS CAMPAIGN INFORMATIONAL RESOURCES SPECIAL PROJECTS EDITORIAL CONTENT Comprehensive approach JOURNALIST TRAINING AND SUPPORT PROGRAM Slide14:  2006: StopAIDS campaign Television: 3161 airings 11% prime time Cinema theaters: 7272 airings Outdoor: 2855 surfaces 475696 airings Print: 24 modules DVD: 10 releases Content integration: Television: TNT Moscow: Instructions for Use Sex with Anfisa Chekhova MTV Russia Newsblock Molodtsy DTV Viasat Careful! A scam! Print: Cosmopolitan YES! As of October 1, 2006 Slide15:  2006 Impact: campaign awareness Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Familiar with at least one material Familiar with a video or outdoor PSA Familiar with logo Familiar with at least one video PSA Familiar with outdoor PSA January 2006 – July 2006: campaign logo, outdoor (city ad), 5 video PSAs Slide16:  Reaction to campaign materials Find materials convincing Materials evoked desire to learn more about HIV Took action to learn more about HIV Of those, who are familiar with the campaign: Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide17:  Campaign impact Reject personal risk of becoming HIV-positive 84% 30% 36% 91% 50% 64% 31% 44% 9% 22% Believe that a person can take action to prevent HIV Personally take action to prevent HIV transmission Express desire to learn more about HIV Report doing something to get information about HIV NOT familiar with campaign Familiar with campaign Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide18:  Campaign impact Positively react to hypothetical offer from partner to get tested for HIV 7% 76% 69% 13% 21% 15% 6% 12% Discussed taking an HIV test with partner Got at HIV test within the last year Got the test on their own initiative NOT familiar with campaign Familiar with campaign Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide19:  Attitude: personal risk Do you think you personally have the risk to become HIV-positive? High risk Low risk No risk 2006 2005 Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide20:  Campaign resource: www.stopspid.ru January 2006 – October 2006: Average number of visitors: 6,100 per month Average # of pages viewed per visit: 10 1,237 registered users 70% visitors spend over 2 minutes on the site Total page views: 535,600 Facts about HIV: 147,956 Testing: 26,257 Risk of HIV transmission: 18,700 Act: 33,151 Take an HIV test 15,764 Life stories: 12,603 Slide21:  Key results: Partnership Model and experience of the RMP is highlighted as best practice in the first report of the Global Media AIDS Initiative RMP model is already being reproduced abroad The StopAIDS campaign is recognized as a key awareness effort by the first Country report of the RF on HIV/AIDS Platform created for implementation of a comprehensive awareness effort: Opportunity for public-private partnership between RMP and Ministry of Health & Social Development Slide22:  Directions of development NATIONAL: Brokering public-private partnership in the fight against HIV/AIDS with the Ministry of Health and Social Development REGIONAL: RMP expansion in the Russian regions INTERANTIONAL: Ukrainian Media Partnership launched (TPAA, GDA) Interest in the model from Central Asia AIDS Project Potential interest in China (GBC)

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