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Rise of Social Media in Ecommerce

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Information about Rise of Social Media in Ecommerce
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Published on February 17, 2014

Author: MobStac

Source: slideshare.net

Description

Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce as well as tips to succeed with social media.
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Rise of Social Media in ECOMMERCE Getting Started on

75% 2013 In 2013, of social generated e-commerce sales came from Facebook, Twitter and Pinterest

39% 39% of Facebook users like brand pages to research products

74% of consumers rely on social media to guide their purchases

$ $ $ U.S. consumers will spend $327 billion online in 2016

4 in 10 social media users have purchased an item in-store or online after sharing it on Facebook, Twitter or Pinterest $ mobstac>M

JANUARY 2013 JUNE 2013 Social traffic to e-commerce sites led to a revenue increase of 17.8% over the period of January - June 2013

From the MobStac Blog 5 Online Fashion Retailers making the best use of Social Media Read now

Ti ps to d rt e ta ts ge

Build brand awareness Reply to customer queries WINTER SALE !!! Promote seasonal sales

Nu mb e r 1 Drive fan engagement # Create sharable hashtags

Share tips Announce sales Show a product in use Behind-the-scene videos

Create short, quirky videos Give a face to your brand

Share visual content Use images that inspire Use for multi-media content Integrate shopping cart to sell

Provide exclusive merchandise Organize previews

MobStac's mobile resources Mobile App Marketing A complete guide Download Ebook TOP APP

MobStac's mobile resources Mobile shopping trends Mobile app by the numbers Mobile Shopping Trends % 75 FF O Every Digital Marketer Must Know View Infographic View Infographic

MobStac reaches over 5 million consumers worldwide Ask us how MobStac can help you! www.mobstac.com | @mobstac Get in touch Presence info@mobstac.com Bangalore, New York

Thank you! Sources: Forrester Research, Business Insider, ShopSocially, Vision Critical, Fedelta

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