Published on February 5, 2014
R I D O G U L O U S L A B S L ife s ty le We a ra ble s for Dogs
Americans are obsessed with their dogs! $61 billion industry ($7b on training, $3.4b on toys) One of only few markets to grow during recession More spent on pets than on movies or beer More dogs than children in US 9 of 10 people view their dog as part of the family
Americans are obsessed with wearables! 170 million wearables expected by 2017 Increased concern about health and wellness “Quantified self” Younger generations are on-the-go, mobile and tech savvy
Who We Are Pack Leader in the Quantified Canine Revolution Creating the most advanced dog collar ever made
Mission Create healthy and balanced relationships between dogs and the people who care for them
Promise We will bring you and your dog closer than ever so you’re both safe and happy
CONNECTION INSIGHT SUPPORT REWARDS
CONNECTION Owners connected with their dogs and caretakes no matter where in the world they are
INSIGHT Understanding your dog’s behavior to improve your own as a more prepared owner
SUPPORT Education and community always there for every parent
REWARDS Real life incentives to encourage better care & reduce cost of ownership
Our Product Becomes Wireless Leash Activity Tracker Location Monitor Family Hub Social Doggie Community
Target Market 20 - 45 year old, tech savvy, middle & upper income, urban/suburban, Smartphone-owning, dog parents
81M 41M Dogs in the USA 81M Aged between 18-54 (51%) 41M 21.5M 7.1M 2.3M Smartphone penetration (52%) 21.5M Owners with +75K (33%) Discretionary pet spending (33%) MARKET SIZE 7.1M 2.3M
Build the Buzz Events Traditional 2.0 Strategic Alliances
Build the Buzz Social Media Campaign Celebrity & Pop Culture Endorsements Paid Ads PR in Dog & Tech Publications Blog as Authority figure in Dog space
Events Promos at Dog & Tech Shows Crowdfunding Campaign Sponsorship of Local Community Dog Events HSN
Traditional Digital SEO w Dog & Tech Blog SM Ads, Adwords, Hashtags Email Campaign
Strategic Alliances Leverage our Pet Company Network Buy One Give One with Charity Partner Celebrity & Pop Culture Backing
Retail/Wholesale Collar and branded accessories $150 - $200
Freemium In-app purchases to upgrade and customize experience $0.49 - $9.99 E-Commerce Product & service sales from partnering businesses 5-10% per transaction Big Data Purchasing and activity habits of a targeted consumer group License data at rates TBD
timeline Feb Full working prototype APP MVP 30+ Pre-orders Key Hire: VP Sales Key Hire: Chief Data Scientist 1000+ Social Reach Mar May Aug Sept Sept Oct Kickstarter Pet Company Partnership Oct/Nov Dec 1st Factory Run 3 Wholesale Agreements Join Top Accelerator Human Wearable Integration 500+ Pre-orders Holiday Release
Team Designer Fabian 20+ 15+ CPO Tyesha CEO Sean software products delivered hardware products delivered CTO Jonathan CMO Lilly Engineer Azmat notable clients Nike, Intel, Walmart, DeLorean, Microsoft, Subaru, ASRS notable project Co-Authored $4.6 billion investment policy statement
Advisors Dr. Robert Hisrich Jeanette Przygoda Roman Rackwitz Andreas Diehl Director of Entrepreneurship Thunderbird School of Global Management World Renown Dog Trainer Gamification Expert & Consultant Customer Dev & Biz Dev Expert
R I D O G U L O U S L A B S Whistle Fitbark Tagg nextCollar Tractive Full Collar GPS Activity Tracking Training Tools Gamification API Integration Growth Platform Monthly Fee = YES = NO = KINDA Voyce
“I’m very interested in the invisible fence option. Great idea!!” Jenny R. “I’m interested in selling your smart collar though our website. I think this would be extremely popular among our [1 million] members.” Natalie P. Touch Of Modern “I’ve read a few articles about the collar that y’all are coming out with, and I’m really excited!” Courtney Y. “I am interested in joining your team at Ridogulous labs. I am confident that I can take your product to the national & international level you are looking for.” Adam A.
Balance Special Club Family Responsibility
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