Revital case study

44 %
56 %
Information about Revital case study

Published on April 27, 2014

Author: piyushbafna3



Marketing strategy

‘’Revital Case Study’’ - Perfect example of Unique Marketing Strategy (Revital- Ranbaxy Laboratories) Presented by- Piyush A. Bafna ID.No.- 2013H146077H Subject- Pharmaceutical Administration and Management

Introduction- -Revital is a comprehensive daily food supplement that has a balanced combination of vitamins, minerals and ginseng. -Ranbaxy entered the OTC segment with Revital in October 2002 after carefully assessing global trends and market potential. -The Product was made available in Large numbers in not only Pharmacy stores but also in retail stores. (FMCG Products)

Views of Experts on Revital Marketing- -According to Ranjit Kapadia, (analyst in research institution) said that Revital is positioned as a Perfect mix of product, promotion and price. -Brijesh Kapil, director said that ‘We had a sampling campaign which saw 12 million sample capsules being distributed through magazines in six months time’ (21 days money back guarantee)

Contest- Do you know ?

Actual Marketing Strategy- 1. Three television commercials ads ( Wake up ad, Bhangra ad and Govind ad) 2. ‘Rural van initiative’ – Location specific 3. Yuvraj Singh ( A Sport Person) 4. Working Professionals 5. Promotion on Doordarshan channel 6. Mobile Marketing ( Free sample of Revital and also get free recharge)

By More Save More- In this campaign, Capsules were sold on concept i.e. like (if you by More capsules you will save more Money) • 10 capsules- 75 Rs. • 30 capsules- 180 Rs. Total savings (INR)= 45 Rs.

Do you need Revital? Take this simple test and find out.

MOBILE MARKETING-: Your account has been recharged… What about you? Get recharged with REVITAL. Show this message to any chemist and get a FREE sample of REVITAL. Jiyo Jee Bhar Ke…

Get free music Get free Health tips Get Discounts on health checkup

Marketing strategy at its Best- Hoardings- Metro cities Location No. of Hoardings Banglore MG Bus stop 3 Chennai Megestic 3 Delhi New delhi railway station 3 Hyderabad Secunderabad 3 Kolkata Bada bazar 3 Mumbai Boriwali station 3 Ahmedabad Helmet crossing 3

Television market (Ads.) Advertisement description Channel/Location Adv. length During commercial break of ‘’Saas Bahu Serial’’ Star plus 30 sec During commercial break of Comedy circus, crime patrol, CID and Taarak Mehta ka ooltah chashmah Sony TV and Sab Tv 30 sec

Radio Advertisement and News Paper Advertisment- Radio station Total duration per day Rate per sec Radio mirchi 30 secs (12times)=360 sec 200 INR Red FM 30 secs (10times)=300 sec 200 INR News paper Total cost for 6 Months campaign The Times of India 2.7 crores Divya Bhaskar 3.8 crores The Economy Times 3.03 crores

Total Cost Spent For Marketing the Product- Media Total Costs ( INR) Print media 6.2 Crores Hoardings 49 Lakhs TV Advts. 90 Lakhs Internet Advts. 16 Lakhs Radio Advts. 21 Lakhs Mobile Campaign 9.7 Lakhs CSR Cost 50 Lakhs Other Promotional cost 19 Lakhs Total cost 9.11 Crores

Fan Page on Social Networking Sites-

Health campaign in Malls-

Advertisements in Public Places-

Get a Chance to Workout with Yuvi-

Concluding remarks- 1. According to ORG-IMS reports , Revital continuously moved up the rank among the top 10 brands in India. 2. It has also appeared among the top five brands in the Indian OTC market (Nicholas Hall yearbook 2009)

References- A) Webpages- 1. 2. 3. B) Articles- 1. P R Bhatt, Global Strategy for Growth, Journal of Case Research. 2. Strategies for Revitalizing the Products; by J Seth and G Morrison.

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Digital Campaign Case Study for Ranbaxy Revital | envigo

Integrated the brand's on-ground product challenge across all channels with a strong focus on increasing awareness about digital media.
Read more

Digital Marketing Case Study WFC - Revital Agency

How do you multiply your ROI? A smarter marketing approach. Download the WFC Digital Marketing Case Study to gain insight into 19X return on investment.
Read more

Digital Marketing Case Study BNTC - Revital Agency

Is startup to industry leader possible? Yes, with the right kind of marketing. Get the BNTC Digital Marketing Case Study for a look at real business results.
Read more

Case 5. Shiseido Company, Ltd.: Facing Global Competition ...

Case 5. Shiseido Company, Ltd.: Facing Global Competition • 667 INTRODUCTION Shiseido was founded by Yushin Fukuhara as Japan’s first Western-style ...
Read more

Should Ranbaxy Launch an Energy Candy in India?

Should Ranbaxy Launch an Energy Candy in India? MENU. ... case study. Sandeep Puri; ... should it be a brand extension of Revital or a new brand altogether?
Read more

Gallery / Case Study | American Biltrite

Gallery / Case Study; ... Case Study. Norfolk General Hospital - Case Study. Genesis Healthcare - Case Study. ... rehabilitation therapy and revital care.
Read more