Revenue Targeted Health Portal 1

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Information about Revenue Targeted Health Portal 1

Published on May 9, 2008

Author: ruchibhatt

Source: slideshare.net

Description

revenue target internet health portal india
Our Company- www.healthcursor.com
HealthCursor Consulting is launched in direct response to growing demand from clients in the region for mHealth consulting services, and is a natural complement to the Founder's expertise in Healthcare IT business management and financial services.

In healthcare, the pressing need to innovate to deliver more efficient, cost-effective care whilst improving patient outcomes demands new thinking and methods to significantly bolster the chances of success

Revenue Targeted Health Portal A Perspective!

Factors predicting Success or Failure A Compelling Value Unambiguous Revenue Model Competitive Barriers to Entry Organisation structure to cost control

Where does the Value come from?

Revenue via Direct Services Free consultation,Advice,Information. For example- Epilepsy :- Introduction - Definition - Causes - Characteristics - Diagnosis - Treatment - Tips for living with Epilepsy - Articles - Myths surrounding epilepsy - Do's and Don'ts - Epilepsy & Women - Famous people with epilepsy - VNS Therapy - Support .

Free consultation,Advice,Information.

For example- Epilepsy :-

Introduction - Definition - Causes - Characteristics - Diagnosis - Treatment - Tips for living with Epilepsy - Articles - Myths surrounding epilepsy - Do's and Don'ts - Epilepsy & Women - Famous people with epilepsy - VNS Therapy - Support .

Do This.. Find every page in your site that is related to it Create an index page for it Link to all the related pages, in a very clear manner. This means in the main body of the page. Not in side menus, and not split into multiple menus.

Find every page in your site that is related to it

Create an index page for it

Link to all the related pages, in a very clear manner. This means in the main body of the page. Not in side menus, and not split into multiple menus.

When someone gets to the end of the chain, say a page of contact details for epilepsy support groups, try to only have links in side menus going to other epilepsy information. link to the following: E-Medicine http://www.emedicine.com/ Health on the Net http://www.hon. ch / Drug Resource Centre http://www.intelihealth.com/IH/ihtIH/WSIHW000/8124/8124.html RxList http://www.rxlist.com/

When someone gets to the end of the chain, say a page of contact details for epilepsy support groups, try to only have links in side menus going to other epilepsy information.

link to the following:

E-Medicine http://www.emedicine.com/

Health on the Net http://www.hon. ch /

Drug Resource Centre http://www.intelihealth.com/IH/ihtIH/WSIHW000/8124/8124.html

RxList http://www.rxlist.com/

Next Step Test it from a visitors point of view. Think of as many possible types of information that your visitor is looking for, examples: - What should I feed my baby? - How can I relieve the pain of migraine headaches? - Where is my nearest hospital? Start at your home page, pretend you have never been there before, and see how long it takes to find information.

Test it from a visitors point of view.

Think of as many possible types of information that your visitor is looking for, examples: - What should I feed my baby? - How can I relieve the pain of migraine headaches? - Where is my nearest hospital?

Start at your home page, pretend you have never been there before, and see how long it takes to find information.

From following links your ideal should be three clicks, although for a large site four is okay.

From following links your ideal should be three clicks, although for a large site four is okay.

Don’t do these Health is a never-ending topic, and trying to be everything for everyone is impossible.So:- Don’t try to be everybody’s cuppa. Don’t put irrelevant Ads. Don’t pop up unreasonably. Don’t try and make your site Dynamic if it is content based… (click next to know why?)

Health is a never-ending topic, and trying to be everything for everyone is impossible.So:-

Don’t try to be everybody’s cuppa.

Don’t put irrelevant Ads.

Don’t pop up unreasonably.

Don’t try and make your site Dynamic if it is content based…

(click next to know why?)

Dynamic sites are more prone to errors Search engines prefer static pages If your site becomes popular and attains a Page Rank of 8 or higher, then the vast majority of your visitors will arrive via search engines. However, for a services based portal .. Plain Vanilla Html pages are a passe….

Dynamic sites are more prone to errors

Search engines prefer static pages If your site becomes popular and attains a Page Rank of 8 or higher, then the vast majority of your visitors will arrive via search engines.

However, for a services based portal ..

Plain Vanilla Html pages are a passe….

Advertising Advertising Revenues Tripled last year says Yahoo India MD.

Advertisements From Manufacturers of products. Classifieds from Doctors. Tie-ups with Hospitals. Co-branding exercises/Joint Ventures. Google Adsense etc.

From Manufacturers of products.

Classifieds from Doctors.

Tie-ups with Hospitals.

Co-branding exercises/Joint Ventures.

Google Adsense etc.

Estimated Healthcare Revenues India Revenue from healthcare BPO to triple by 2011 says ValueNotes. Global Healthcare Revenue= $ 2.8 Trillion Indian Healthcare= Over $ 18 Billion. (Statistics from Max Health, Dr. Narottam Puri).

Revenue from healthcare BPO to triple by 2011 says ValueNotes.

Global Healthcare Revenue= $ 2.8 Trillion

Indian Healthcare= Over $ 18 Billion.

(Statistics from Max Health, Dr. Narottam Puri).

Conventional ways of Revenue making.. Revenue through Direct Sales of Products. (The most direct way -Anyone who regularly uses the internet is familiar with web sites that sell products. ) Revenue through direct Services. (Paid memberships, Data download,Paid search etc.)

Revenue through Direct Sales of Products.

(The most direct way -Anyone who regularly uses the internet is familiar with web sites that sell products. )

Revenue through direct Services.

(Paid memberships, Data download,Paid search etc.)

Contd.. Revenue through Advertising (pay-per-click, pay-per-impression, pay-per-call, pay-per-transaction .) Affiliate links and pay-per-post (a practice where bloggers are paid to write favourable things about products or companies. )

Revenue through Advertising

(pay-per-click, pay-per-impression, pay-per-call, pay-per-transaction .)

Affiliate links and pay-per-post

(a practice where bloggers are paid to write favourable things about products or companies. )

How to earn more…?

Creative and unconventional ways! Increasing Brand Value (enhancing the value of the its brand ) Propel Prospective Sales (drive customers to visit physical stores, to call a phone number, or to transact the sales in another way ). Supporting Existing Customers. (providing resources and support mechanisms for customers as well as helping customers to connect and share tips, tricks, and experiences )

Increasing Brand Value

(enhancing the value of the its brand )

Propel Prospective Sales

(drive customers to visit physical stores, to call a phone number, or to transact the sales in another way ).

Supporting Existing Customers.

(providing resources and support mechanisms for customers as well as helping customers to connect and share tips, tricks, and experiences )

Contd… Revenue through Donations. (In some cases donations are accepted online, and in other cases visitors are directed to make donations by phone, postal mail, or other means ). Generating Increased Value from Web Sites.

Revenue through Donations.

(In some cases donations are accepted online, and in other cases visitors are directed to make donations by phone, postal mail, or other means ).

Generating Increased Value from Web Sites.

10 tips for a successful Health Portal Provide interesting and meaningful content Integrate the information with important benefit information Provide latest news and information. Ensure the information provided is accurate and timely

Provide interesting and meaningful content

Integrate the information with important benefit information

Provide latest news and information.

Ensure the information provided is accurate and timely

5. Personalize the portal 6. Give users the opportunity to interact 7. Make the site easy to navigate 8. Offer the latest in security and confidentiality 9. Provide opportunities for safe and secure online shopping

5. Personalize the portal

6. Give users the opportunity to interact

7. Make the site easy to navigate

8. Offer the latest in security and confidentiality

9. Provide opportunities for safe and secure online shopping

10. Select partners to develop the e-health portal carefully

10. Select partners to develop the e-health portal carefully

Thanks for your Attention..

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