Published on March 4, 2014
Digital Ads: Type vs Spend CPM Performance Impressions Clicks Leads Sales (CPM/CPV) (CPC) (CPL) (CPA) Display 19% $8.0B Video 7% $2.9B Search 43% $18.1B $2.8B $3.7B Mobile 15% NOTE: revenues annualized from actual 1H 2013 figures from IAB (assumes $42B annual ad spend) Lead Gen 4% $1.7B 11% Other $4.8B $35.5B -1- $6.5B • • • • classifieds sponsorship rich media email Source: IAB, 1H 2013 Digital Advertising Report, Oct 2013 Augustine Fou
Digital Ads: Fraud Estimates Average Impressions Clicks (CPM/CPV) (CPC) Dollars $2B Mobile 40% $2B 30% $6B $14B $18.1B $2.8B $3.5B Video 60% TOTALS 39% $8.0B $4B Search Search 50% Video Display Display Mobile $2.9B (U.S. digital ad spend only) $35.5B -2- Source: IAB, 1H 2013 Digital Advertising Report, Oct 2013 Augustine Fou
Digital Ads by Format Source: IAB, 1H 2013 Digital Advertising Report, Oct 2013 -3- Augustine Fou
Pricing Model Trends Performance 65% CPM 33% Hybrid/Other 2% Source: IAB, 1H 2013 Digital Advertising Report, Oct 2013 -4- Augustine Fou
Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One main area of focus is reducing digital ad waste due to fraud and then optimizing the remaining good inventory.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -5- @acfou Augustine Fou
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