Revenue Mapping

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Information about Revenue Mapping
Business & Mgmt

Published on March 10, 2014

Author: insivia



Creating a great marketing strategy is as important as executing that strategy. This presentation walks through how to look at the big picture of marketing and then samples how to utilize personas, inbound marketing and conversion optimization to drive revenue.

Drive more leads and sales. Andy Halko |

Drive leads and sales.

Prospects Leads Customers Sell Engage The marketing funnel Market

SEO PPC Mobile Traditional Email Social Content How do all of the following fit into your strategy?

Businesses with a written description of their future had: 30% 25% 50% Greater Company Size More Owner Compensation Faster Growth

Revenue Mapping

Create Goals First And how you will measure them.

Next, Know Your Audience Go deep and don’t guess.

Target, Target, Target. It’s not “Marketing”, It’s “Micro Targeting”.

Create A Map Per Target

Converting Leads Tactical Experiential



Buy – Beg – Bug  Earn Shouting your message out, and hoping your customers hear it. Creating something that draws the customer to you. The shift from outbound to inbound

Content PROVIDE VALUE! It’s not your job to sell me anymore, instead... Tell me a story Teach me something new Help me solve a problem Show me something I’ve never seen before Make me laugh, or cry, or cheer

Persona Based Value If it doesn’t fit their need, it is a huge hole in your funnel.

Driving Prospects The best place to hide a dead body is page 2 of search results

Integrated, But Strategic Test, measure and optimize.

Closing Sales

Nurture Leads Recycle people back into your sales funnel. Lead nur tur ing emails get 4-10 times the r es pons e r ate of s tandalone email blas ts . 50% of leads are qualified but are not ready to buy

Automation Stay top of mind while nurturing down the funnel

Doesn’t Your Website Deserve Better?

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