Published on March 10, 2014
Drive more leads and sales. Andy Halko | Insivia.com
Drive leads and sales.
Prospects Leads Customers Sell Engage The marketing funnel Market
SEO PPC Mobile Traditional Email Social Content How do all of the following fit into your strategy?
Businesses with a written description of their future had: 30% 25% 50% Greater Company Size More Owner Compensation Faster Growth
Create Goals First And how you will measure them.
Next, Know Your Audience Go deep and don’t guess.
Target, Target, Target. It’s not “Marketing”, It’s “Micro Targeting”.
Create A Map Per Target
Converting Leads Tactical Experiential
Buy – Beg – Bug Earn Shouting your message out, and hoping your customers hear it. Creating something that draws the customer to you. The shift from outbound to inbound
Content PROVIDE VALUE! It’s not your job to sell me anymore, instead... Tell me a story Teach me something new Help me solve a problem Show me something I’ve never seen before Make me laugh, or cry, or cheer
Persona Based Value If it doesn’t fit their need, it is a huge hole in your funnel.
Driving Prospects The best place to hide a dead body is page 2 of search results
Integrated, But Strategic Test, measure and optimize.
Nurture Leads Recycle people back into your sales funnel. Lead nur tur ing emails get 4-10 times the r es pons e r ate of s tandalone email blas ts . 50% of leads are qualified but are not ready to buy
Automation Stay top of mind while nurturing down the funnel
Doesn’t Your Website Deserve Better? www.insivia.com
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