advertisement

Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

50 %
50 %
advertisement
Information about Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Social Media

Published on December 13, 2013

Author: vaynerchuk

Source: slideshare.net

Description

Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.
advertisement

RETWEET ABUSE: BIRDYBRAGGING & THE IMPORTANCE OF BEING HUMAN ON TWITTER. - GARY VAYNERCHUK GARYVAYNERCHUK.COM

I BELIEVE TWITTER IS THE ONE TRUE SOCIAL NETWORK. GARY VAYNERCHUK GARYVAYNERCHUK.COM

EVEN THOUGH PLATFORMS LIKE FACEBOOK STARTED OFF AS SOCIAL, GARY VAYNERCHUK GARYVAYNERCHUK.COM

THEY’VE LONG SINCE TURNED INTO CONTENT SYSTEMS. GARY VAYNERCHUK GARYVAYNERCHUK.COM

BUT TWITTER REMAINS A PLACE WHERE ALL YOU CAN DO IS SPEAK, LISTEN, AND REACT. + GARY VAYNERCHUK + = GARYVAYNERCHUK.COM

THERE ARE A LOT OF WAYS TO BRING VALUE ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM

YOU CAN BE FUNNY. GARY VAYNERCHUK GARYVAYNERCHUK.COM

YOU CAN PROVIDE ACCESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM

YOU CAN AGGREGATE INFORMATION. GARY VAYNERCHUK GARYVAYNERCHUK.COM

BUT THE ONE THING THAT MATTERS MORE THAN ANYTHING ELSE IS... GARY VAYNERCHUK GARYVAYNERCHUK.COM

BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM

BECAUSE (AND I’VE SAID IT BEFORE) TWITTER IS BASICALLY THE INTERNET’S COCKTAIL PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM

AND ONE OF THE ABSOLUTE WORST THINGS A HUMAN BEING CAN DO IS: GARY VAYNERCHUK GARYVAYNERCHUK.COM

BRAG ABOUT HIMSELF ALL THE TIME. GARY VAYNERCHUK GARYVAYNERCHUK.COM

AND UNFORTUNATELY, I’VE BEEN SEEING A LOT OF THIS ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM

IN THE FORM OF SOMETHING I LIKE TO CALL BIRDYBRAGGING GARY VAYNERCHUK GARYVAYNERCHUK.COM

“WHAT IS A BIRDY BRAG?” YOU MAY ASK. GARY VAYNERCHUK GARYVAYNERCHUK.COM

A BIRDY BRAG IS when a person or brand retweets something nice that someone tweeted about them. GARY VAYNERCHUK GARYVAYNERCHUK.COM

NOW, THIS IS SOMETHING FINE TO DO ONCE EVERY 30-40 TWEETS. GARY VAYNERCHUK GARYVAYNERCHUK.COM

BUT, THERE ARE SOME PEOPLE OUT THERE WHO ARE BEING BAD PARTY GUESTS. GARY VAYNERCHUK GARYVAYNERCHUK.COM

FOR EXAMPLE, IF YOU TELL A GREAT JOKE: GARY VAYNERCHUK LIKE DIGIORNO DID WHEN THEY SPENT AN EVENING LIVE-TWEETING THE SOUND OF MUSIC. GARYVAYNERCHUK.COM

DON’T SPEND THE REST OF THE PARTY TELLING PEOPLE HOW FUNNY EVERYBODY THOUGHT IT WAS. 38 LIVE TWEETS 7 ABOUT HOW FUNNY IT WAS 3 JUST TO SAY WHERE @DIGIORNOPIZZA WAS TRENDING. GARY VAYNERCHUK GARYVAYNERCHUK.COM

AND I DON’T CARE IF YOU BROUGHT THE BEST FOOD TO THE PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM

NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM! 21 TWEETS (DEC. 3-9) 9 ABOUT HOW DELICIOUS @WAFFLEHOUSE IS. GARY VAYNERCHUK GARYVAYNERCHUK.COM

@RAEKWON OR SAY YOU’RE A HIP HOP STAR. GARY VAYNERCHUK GARYVAYNERCHUK.COM

BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST RETWEETS OF YOUR FANS SAYING THAT THEY REALLY LIKE YOU... 16 TWEETS 12 GARY VAYNERCHUK GARYVAYNERCHUK.COM

GARY VAYNERCHUK GARYVAYNERCHUK.COM

SELL SOCKS? GARY VAYNERCHUK GARYVAYNERCHUK.COM

QUOTING 19 RETWEETS ISN’T GOING TO MAKE THEM ANY WARMER. 23 TWEETS (NOV. 25-29) 19 GARY VAYNERCHUK THAT COULD MAKE THE @SMARTWOOL BRAND FEEL COLDER. GARYVAYNERCHUK.COM

GUYS, TWITTER IS ABOUT BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM

IF YOU WOULDN’T DO IT IN THE REAL WORLD WITH OTHER REAL PEOPLE, GARY VAYNERCHUK GARYVAYNERCHUK.COM

DON’T DO IT ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM

THIS HAS BEEN A PUBLIC SERVICE ANNOUNCEMENT FROM GARY VAYNERCHUK: Please do your part to stop BIRDY BRAGGING GARYVAYNERCHUK.COM

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Retweet Abuse: Birdy Bragging and the Importance of Being ...

Twitter is the one true social network. You’ll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on ...
Read more

Retweet Abuse: Birdy Bragging and the Importance of Being ...

Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter.
Read more

Retweet Abuse: Birdy Bragging and the Importance of Being ...

Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter by Gary Vaynerchuk via slideshare | See more about Twitter.
Read more

MP Experience

MP Experience, red hill. 252 likes · 52 talking about this. MP Experience offers private tours of the Mornington Peninsula. Discover this stunning region...
Read more

33 Präsentationen, die man 2013 gesehen haben sollte ...

Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Read more

katherine kaghazi (@kkaghazi) | Twitter

Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter #birdybragging #digiorno http ... Retweet this to your ... Twitter stores that ...
Read more

Being " Human" | LinkedIn

View 1174412 Being " Human" posts, presentations, experts, and more. Get the ... Share on LinkedIn Share on Twitter Share on Facebook Share on Google+.
Read more

Marie Nayaka (@MarieNayaka) | Twitter

Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter http://www. slideshare.net ... Retweet this to your ... Twitter stores that ...
Read more