Rethinking mobile strategy from good to-have to must-have

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Information about Rethinking mobile strategy from good to-have to must-have

Published on October 26, 2016

Author: KnctLab


1. Rethinking Mobile Strategy: From ‘Good-to-Have to ‘Must-Have’

2. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- From optimizing for mobile to creating for mobile • Optimizing your content for mobile usage because more people are looking at sites on their small screens is very important. • It is equally important to restructure content exclusively for mobile, rather than just reusing content that already exists.

3. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- If you are ‘appy’ and you know... • Apps need to be intuitive and provide an excellent user experience • Integrating the app with your back-end system is very important because if a consumer uses a site to shop, the person expects the app on mobile to have the same shopping basket data to complete the process of placing the order. • Mobile is now converging with Internet of Things and the cloud. The cloud helps trigger mobile development so security, back-end and management can all be integrated.

4. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- ‘Can we have your attention, please?’ • Retaining attention of user is the key, because 25 per cent of all apps are used only once after they are downloaded • A Localytics/Research Now survey in 2015 showed that the two main reasons for people not using an app are: “I don’t need it anymore” and “I got bored”. • Apps need to constantly revamped with new features, updates et al. Apps should be works in progress.

5. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- ‘We’ll get you to buy on mobile’ • Over half of all sales online were done via mobile, according to marketing experts. • One-click payments to ensure ease of transactions, adoption of digital wallets such as Google Pay, Apple Pay, and PayPal, employment of authentication and encryption for security can all boost mobile transactions. • A good example of an easy to use app could be Uber which has made it effortless to secure your ride

6. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- When social does more than social... • This year will also see a move towards mobile social buying – users can finally purchase directly on a social networking platform like Pinterest, Twitter or Facebook. • Mobile will indeed become the point of convergence for not just engagement, but also change the way we eat, socialise, shop and get to places • Mobile will truly be the message, and sooner or later, brands/organizations will need to read the message and act on it!

7. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at

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