Retail Technology

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Information about Retail Technology
Technology

Published on March 12, 2014

Author: SylvainPerrier

Source: slideshare.net

Description

Sylvain Perrier - President and CEO of Mercatus Technologies breaks down the building block of retail technology including the history of retail, major data blocks, and the core and basic technology elements.

©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential PRESENTED BY: WEDNESDAY DECEMBER 18, 2013 RETAIL TECHNOLOGY MERCATUS TECHNOLOGIES INC. SYLVAIN PERRIER, PRESIDENT AND CEO

2 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • INTRODUCTION • HISTORY OF RETAIL • DATA, INFORMATION, AND CONTENT • MAJOR DATA BLOCKS • CORE AND BASIC TECHNOLOGY ELEMENTS • DIFFERENTIAL TECHNOLOGY ELEMENTS • CONNECTING THE PIECES OF THE PUZZLE • THE USUAL SUSPECTS • THE FUTURE • ASKING THE RIGHT QUESTIONS • CONCLUSION OVERVIEW

3 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential INTRODUCTION

4 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential HISTORY OF RETAIL

5 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Abacus - From 500 BC, through the Middle Ages, how merchants calculated evolved from hand drawn lines in the sand marked with pebbles, onto the counting frame, and onto the hand-abacus • Market - The modern market concept was likely established in 100- 110, and opened in 113 AD. Rome’s Trajan Market is said to be the oldest example, dating back to 6,000 to 8,000 years ago • Weighing Scale - Balance scales were used in Mesopotamia as early as 4,000 years BC. But in the late 18th Century, a way to measure absolute weight was developed by Richard Salter when he invented the spring scale in 1770 • Shelf - Shelves were created in ancient times out of desire to elevate and protect valuable objects, which at the time tended to be scrolls or other types of written documents. The boom year for shelves arrived in the 1800s, with the birth of self-service shopping in department stores, shoppers needed to be able to see, touch and select products unaided HISTORY OF RETAIL

6 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Receipt - The National Cash Register Company improved the design of the original 1883 cash register patent by adding a paper roll to record sales transactions, leading to the sales receipt as we know it today • Instore Graphics - There are examples of signs in shops and trading houses preserved in the ruins of Pompeii and Herculaneum • Chain Store - The concepts dates back several millennia to ancient China. Merchants began to recognize the advantages of centralized management and selling though multiple distribution points • Department Store - The concept of the retail store offering multiple classifications of merchandise gained momentum in the early to mid- 1800s • Catalogue - In 1872 Aaron Montgomery Ward of Chicago produced the first mail-order catalogue for his mail order business, aimed at farmers in the Midwest who were suspicious of merchants HISTORY OF RETAIL CONT…

7 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Retail Advertising - Going back to 17th Century Europe, merchants used posters and hand bills, and later newspapers, to promote awareness and encourage consumption of their offerings • Cash Register - Patented by U.S. Inventors in 1883, it was originally designed to stop employee embezzleement. A bell would ring upon the opening of the cash drawer • Coupons - In 1888 the Coca-Cola Company created a coupon that could be redeemed for a free glass of their new beverage, as a means to generate trial and repeat purchase behaviour • Price Tag - The actual origin is difficult to isolate, but extensive use of price tags was known to exist at the Le Bon Marche department store founded by Aristide Boucicaut in 1852 HISTORY OF RETAIL CONT…

8 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Calculator - In 1642, Blaise Pascal, invented the “Pascaline”, a mechanical calculator that could add, subtract, multiply and divide. But it was the ‘Arithmometer’ in 1820 that would become the first commercially viable calculator • Computer - In 1960, computers in retail began being used to manage customer data and expedite accounting processes. While inventory control computing systems kept track of in-stock goods • Loyalty Card - American Airlines is credited with creating the first loyalty program in 1981 with retailers not that far behind • Shopping Bag - In 1912, grocery store owner Walter H. Deubner patented a prefabricated paper bag with a cord running through it, strong enough to carry up to 75lbs of groceries • Barcode - The first patent for a bar code type product was issued in 1952 HISTORY OF RETAIL CONT…

9 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Checkout - The modern checkout counter rose to prominence in the early 1900s • Chip and PIN - During the course of the early 1990s and early 21st Century, many countries began to adopt Chip & PIN smartcards • Credit Card - Introduced in New York in 1946 by Joseph Biggins • Internet - The creation of the Internet dates as far back as 1960 • Planogram - K-Mart is credited with pioneering the idea in the 20th Century • QR Code - Originally designed for use within the Japanese automotive industry, the use of QR Codes has spread to retail and online promotions over the past several years. HISTORY OF RETAIL CONT…

10 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • RFID - Patented on January 23, 1973 by Mario Cardullo • Shopping Trolley - Invented in 1936 in Oklahoma HISTORY OF RETAIL CONT…

11 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential DATA, INFORMATION, AND CONTENT

12 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Data - Product Data (for example: UPC, Product Name, Product Size, Product Description, and Product Price), Customer Data (for example: Loyalty Card Number, Customer First Name, Customer Last Name, and Customer Address), Store Data (for example: Store Number, Store Name, Store Address, Store City, and Store State), and Transaction Data (Loyalty Card Number, Date, Time, Store Number, UPC, Sub Total, and Total) • Information (for example, gross revenue for store number 12 was $225k for the week ending Saturday December 14, 2013) • Content (for examples, recipes, articles, videos, newsletters, and press releases) DATA, INFORMATION, AND CONTENT

13 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential MAJOR DATA BLOCKS

14 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Customer Data • Product Data • Transaction Data • Store Data • Employee Data MAJOR DATA BLOCKS

15 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential CORE AND BASIC TECHNOLOGY ELEMENTS

16 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Point of Sale Systems • Fleet Management and Maintenance Systems • Human Resources Management Systems • Labour Scheduling Systems and Time and Attendance • Financial Management Solutions • Vendor Management Systems and Price Management Solution • Supply Chain Management Systems • Customer Relationship Management Systems • Content Management Systems • Merchandising and Promotions Management System • Rx Management Systems • Offer Management Systems and Fuel Rewards • System Communication and Monitoring Solutions CORE AND BASIC TECHNOLOGY ELEMENTS

17 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential DIFFERENTIAL TECHNOLOGY ELEMENTS

18 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Social Channel Management and Monitoring • eCommerce Platform /w Personalization • Web and Mobile Framework Solutions • Email Campaign Management • Promotions Optimization • Big Data /w Sentiment and Affinity Analytics • Joined In-Store and On-line Experience DIFFERENTIAL TECHNOLOGICAL ELEMENTS

19 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential CONNECTING THE PIECES OF THE PUZZLE

20 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • In Application Proprietary Data Connection Technology • Database Connection Technology • Application Programming Interface (API) / Web API • Exchange of Raw Data CONNECTING THE PIECES OF THE PUZZLE

21 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential THE USUAL SUSPECTS

22 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • IBM, Retalix (Point of Sales Systems) • PeopleSoft, Success Factors (Human Resources Management Systems) • Teradata, SAP (Customer Relationship Management Systems) • ATG, EPiServer (Content Management Systems) • Copient, Oracle (Offer Management System) THE USUAL SUSPECTS

23 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential THE FUTURE

24 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential ASKING THE RIGHT QUESTIONS

25 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential • Do you have a loyalty card program? What is the process for people to sign-up to the loyalty program? What percentage of the loyalty cards are orphaned? • What POS solution do you currently use? What version of POS solution do you use? • Do you have a central repository containing all your customer data? • Do you currently license product data? From who? • What solution do you currently use for social channel management and monitoring? ASKING THE RIGHT QUESTIONS

26 ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential CONCLUSION

60 ADELAIDE ST. E., SUITE 700 TORONTO, ON M5C 3E4 T 416.603.3406 F 416.603.1790 www.mercatustechnologies.com ©2013 Mercatus Technologies Inc. All rights reserved. Private & Confidential THANKYOU

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