Published on March 10, 2014
Retail & QSR
Entertainment Financial MediaQSRCPG Retail Connecting The World Best Brands
1 Trusted Mobile Solution • Largest Aggregator in North America • #1 Text Message Marketing Platform in the US • Featured as a Top Mobile Messaging Vendor by Forrester • Since 2004 Outspoken has sent nearly 12 billion messages for top brands • Executed 40,000+ campaigns for Top National and Local Brands • Award winning platform: Named Top Messaging Platform Among 250 Top Private Companies Among 100 Top Private Companies The Leading Enterprise Messaging Provider for QSR, Retailers & CPG Brands
Innovator in Platform Features & Capabilities 1. SMS support 2. MMS Support • Video • Image • Audio • Animated .gif 3. Transcoding services • Content adaptation 4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text for A/B testing 9. Text to Screen 10. Location based Targeting • Area Code (U.S. & Canada) • DMA (U.S. & Canada) 21. RSS feed integration 22. MRSS feed integration 23. APIs • Messaging • Lists • User/Device lookup • Media upload 24. Client hierarchy 25. Two way communication pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP • By short code • By campaign 29. Bitly integration • URL Shortener • Analytics 30. Customer Service tools • Transaction lookup • Subscriber opt out tool • User lookup • Keyword lookup 11. Device Based Targeting • Carrier • Operating System 12. Social Media • Facebook • Twitter • Instagram 13. Configurable message flows • Age verification flow • Reply Y flow • SMS notification flow 14. Campaign Manager user management 15. Subscriber/List management 16. Content management 17. Keyword management 18. Adstitch 19. Analytics/Reporting 20. SMS/MMS blasts
With Outspoken you can send… 2 Mins. of Audio Multiple Languages Up to 12 Images at Once Post-to-social 40 Secs. of Video Unlimited Characters Text ‘AHH’ to 51515 • Includes Video • Social Poster
Mobile Messaging sees higher ROI than other digital marketing channels • 70% of people prefer to receive offers over their mobile device • 35% of those people prefer to receive offers via text message Drives Sales via Text Messaging 98% 15% 98% 10% 16% 1% 12% 2% Open Rate Conversion MMS SMS Facebook Email Sources: Frost & Sullivan, Upstream
MMS Campaigns Outperform Email by 10x Results with Outspoken • 4x in-store traffic vs email & other digital tactics • 300% increase in engagement over traditional SMS • 400% annual database growth • Over 98% of MMS messages opened v. 10% email • 10x the ROI with MMS v. email for redemptions & purchases Challenge • With email becoming less effective for driving sales, store traffic & engaging teens, CR was looking for a new method to reach their younger demographic Solution • Using MMS video to turn couponing into an engaging story- based program to connect Charlotte with their audience, drive in-store traffic & increase sales
Build Your Mobile Database & Increase Loyalty Mobile database subscribers drive more revenue and are more loyal • Adding customers to your mobile database will increase their spend at least by 10% • Mobile database subscriber will spend 2-3x more than email subscribers Sources: Mobile Marketer, Business Insider How to Build a Mobile Database • In-venue/event signage • In-app promotion • Social Channels • FB • Twitter • Google+ • Instagram • Pinterest, etc. • Online Web forms • Mobile landing pages • Text-to-win • Text-to-votes • Drive mobile opt-in through existing email database
Mobile Messaging Increased In-store Traffic Results with Outspoken • JITB hit annual mobile subscriber goal in only 1 month • Opt-out rate less than 12%, under half the industry average • Data base has grown over 2,000% since switching from SMS to MMS • 3-5x coupon redemption over email depending on offer Challenge • With over 600 franchises, Jack in the Box wanted a better way to target local customers and drive them in-store Solution • Engaged and connected brand with customers on a hyper-local level • Location-based offers delivered by franchise location & time-delivered immediate prior to meals
Deliver Targeted Messages Segment and target your messaging for higher ROI • 65% of shoppers prefer to receive messages based on their specific interests Types of Segmentation • Time • Location • OS • Handset • User preferences • Behavior • Content Sources: Mobile Marketer, Business Insider
Challenge • Build and create a segmented mobile database to better target and drive customers in-store Targeted Database Drives Sales Results with Outspoken • Tens of thousands of mobile subscribers in just over 2 months • CTR between 15-30% for all mobile campaigns • Created and built segmented data base that allowed future messaging • Long-term: next phase will focus on targeted mobile coupons to drive in- store & sales for Holidays Solution • Created 3 different Text-to-win sweepstakes for PUMA, DC Shoes, and Reebok in preparation for the Holiday season • Sent customers targeted messages based on their preferred shoes brans
Self-service Platform for Franchises Outspoken makes managing franchises easy • Manage local, regional, and national campaigns from one log-in • Maintain control while sub clients are given limited access to their region or franchise • Create custom reports from a national level broken down to each individual franchise
Proven ROI From Mobile Marketing Track & Report • Content Delivery Success • Total Message Volume SMS/MMS • Multiple Campaigns • Total opt-ins/opt-outs • Unique recipients • Location • Carrier • Handset • OS • Links & CTR Easily • Create Custom reports • Export to Excel or CSV • Schedule reporting
1 Outspoken provides a full in-house design and video production team, as well as a dedicated Strategy team to execute and assist on all marketing program needs. Full Service Campaign Strategy & Support Creative Services • Mobile Landing Pages • Graphic Design • Video Editing • Video Production Client Services • Copy & Signage • Plan Short and Long Term Goals • Messaging Strategy • Content Strategy • Legal & Industry Compliance
Thank you! Sales@outspoken.com
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
10 Amazing Retail Mobile Marketing ... One SMS promotion sent to mobile subscribers about ... generated a 6,600% ROI from sending MMS coupons and ...
Retail SMS Marketing lets you create, ... (SMS & MMS) Mobile App; Developer API; ... ROI Calculator; Best Practices;
Mobile Text Campaigns Are Boosting Retail ROI; ... Common Uses for Retail SMS Marketing. ... SMS & MMS FAQ; Browse Help Docs;
Retail; Brand management; ... (SMS sent to mobile subscribers without a legitimate and explicit ... MMS. MMS mobile marketing can contain a timed ...
30 Mobile Marketing Case ... reported a 6,600% ROI from sending MMS coupons and ... as this list has more retail mobile marketing case studies ...
... such as SMS/MMS messaging, ... including retail, CPG and QSR/Fast Casual restaurants, ... a mobile marketing educational & strategic advisory agency.
mGage offers powerful SMS Marketing Software and Mobile ... Drive ROI across mobile. ... mGage supports a leading national retailer to send ...
Messaging Platform / Services (SMS / MMS) ... to manage their mobile marketing ... furniture retailer, switches from using SMS to Rich Media Messaging ...
Read our blog post "SMS vs MMS ... What’s best for your mobile marketing strategy? ... Both SMS and MMS marketing will increase your ROI, ...