Retail & QSR Mobile Marketing ROI (SMS / MMS)

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Information about Retail & QSR Mobile Marketing ROI (SMS / MMS)

Published on March 10, 2014

Author: GetOutspoken



Learn How to Increase Retail and QSR Marketing ROI with SMS / MMS Mobile Marketing! Be Seen. Be Heard. Be Outspoken!

Retail & QSR

Entertainment Financial MediaQSRCPG Retail Connecting The World Best Brands

1 Trusted Mobile Solution • Largest Aggregator in North America • #1 Text Message Marketing Platform in the US • Featured as a Top Mobile Messaging Vendor by Forrester • Since 2004 Outspoken has sent nearly 12 billion messages for top brands • Executed 40,000+ campaigns for Top National and Local Brands • Award winning platform: Named Top Messaging Platform Among 250 Top Private Companies Among 100 Top Private Companies The Leading Enterprise Messaging Provider for QSR, Retailers & CPG Brands

Innovator in Platform Features & Capabilities 1. SMS support 2. MMS Support • Video • Image • Audio • Animated .gif 3. Transcoding services • Content adaptation 4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text for A/B testing 9. Text to Screen 10. Location based Targeting • Area Code (U.S. & Canada) • DMA (U.S. & Canada) 21. RSS feed integration 22. MRSS feed integration 23. APIs • Messaging • Lists • User/Device lookup • Media upload 24. Client hierarchy 25. Two way communication pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP • By short code • By campaign 29. Bitly integration • URL Shortener • Analytics 30. Customer Service tools • Transaction lookup • Subscriber opt out tool • User lookup • Keyword lookup 11. Device Based Targeting • Carrier • Operating System 12. Social Media • Facebook • Twitter • Instagram 13. Configurable message flows • Age verification flow • Reply Y flow • SMS notification flow 14. Campaign Manager user management 15. Subscriber/List management 16. Content management 17. Keyword management 18. Adstitch 19. Analytics/Reporting 20. SMS/MMS blasts

With Outspoken you can send… 2 Mins. of Audio Multiple Languages Up to 12 Images at Once Post-to-social 40 Secs. of Video Unlimited Characters Text ‘AHH’ to 51515 • Includes Video • Social Poster

Mobile Messaging sees higher ROI than other digital marketing channels • 70% of people prefer to receive offers over their mobile device • 35% of those people prefer to receive offers via text message Drives Sales via Text Messaging 98% 15% 98% 10% 16% 1% 12% 2% Open Rate Conversion MMS SMS Facebook Email Sources: Frost & Sullivan, Upstream

MMS Campaigns Outperform Email by 10x Results with Outspoken • 4x in-store traffic vs email & other digital tactics • 300% increase in engagement over traditional SMS • 400% annual database growth • Over 98% of MMS messages opened v. 10% email • 10x the ROI with MMS v. email for redemptions & purchases Challenge • With email becoming less effective for driving sales, store traffic & engaging teens, CR was looking for a new method to reach their younger demographic Solution • Using MMS video to turn couponing into an engaging story- based program to connect Charlotte with their audience, drive in-store traffic & increase sales

Build Your Mobile Database & Increase Loyalty Mobile database subscribers drive more revenue and are more loyal • Adding customers to your mobile database will increase their spend at least by 10% • Mobile database subscriber will spend 2-3x more than email subscribers Sources: Mobile Marketer, Business Insider How to Build a Mobile Database • In-venue/event signage • In-app promotion • Social Channels • FB • Twitter • Google+ • Instagram • Pinterest, etc. • Online Web forms • Mobile landing pages • Text-to-win • Text-to-votes • Drive mobile opt-in through existing email database

Mobile Messaging Increased In-store Traffic Results with Outspoken • JITB hit annual mobile subscriber goal in only 1 month • Opt-out rate less than 12%, under half the industry average • Data base has grown over 2,000% since switching from SMS to MMS • 3-5x coupon redemption over email depending on offer Challenge • With over 600 franchises, Jack in the Box wanted a better way to target local customers and drive them in-store Solution • Engaged and connected brand with customers on a hyper-local level • Location-based offers delivered by franchise location & time-delivered immediate prior to meals

Deliver Targeted Messages Segment and target your messaging for higher ROI • 65% of shoppers prefer to receive messages based on their specific interests Types of Segmentation • Time • Location • OS • Handset • User preferences • Behavior • Content Sources: Mobile Marketer, Business Insider

Challenge • Build and create a segmented mobile database to better target and drive customers in-store Targeted Database Drives Sales Results with Outspoken • Tens of thousands of mobile subscribers in just over 2 months • CTR between 15-30% for all mobile campaigns • Created and built segmented data base that allowed future messaging • Long-term: next phase will focus on targeted mobile coupons to drive in- store & sales for Holidays Solution • Created 3 different Text-to-win sweepstakes for PUMA, DC Shoes, and Reebok in preparation for the Holiday season • Sent customers targeted messages based on their preferred shoes brans

Self-service Platform for Franchises Outspoken makes managing franchises easy • Manage local, regional, and national campaigns from one log-in • Maintain control while sub clients are given limited access to their region or franchise • Create custom reports from a national level broken down to each individual franchise

Proven ROI From Mobile Marketing Track & Report • Content Delivery Success • Total Message Volume SMS/MMS • Multiple Campaigns • Total opt-ins/opt-outs • Unique recipients • Location • Carrier • Handset • OS • Links & CTR Easily • Create Custom reports • Export to Excel or CSV • Schedule reporting

1 Outspoken provides a full in-house design and video production team, as well as a dedicated Strategy team to execute and assist on all marketing program needs. Full Service Campaign Strategy & Support Creative Services • Mobile Landing Pages • Graphic Design • Video Editing • Video Production Client Services • Copy & Signage • Plan Short and Long Term Goals • Messaging Strategy • Content Strategy • Legal & Industry Compliance

Thank you!

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