Retail 2.0

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Information about Retail 2.0

Published on August 30, 2007

Author: Thinkmobile

Source: slideshare.net

Description

An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

Retail 2 . 0 Creating Space for Consumers

Trends Constant connection through technology High level of transparancy Pricepressure from webshops Changed orientation and purchase behaviour

Constant connection through technology

High level of transparancy

Pricepressure from webshops

Changed orientation and purchase behaviour

Revolution in “Demand”

The consumer rises..

The consumer rises..

Who do you serve? Are you loyal to consumers or to your producers?

Who do you serve?

Are you loyal to consumers or to your producers?

RETAIL: Stuck in the middle? between producer and consumer ?

RETAIL:

Stuck in the middle?

between producer and consumer ?

Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing

Social Retailing Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.

Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.

What is happening already NOW in Social Retailing?

What is happening already NOW in Social Retailing?

It is about giving away ..

It is about giving away ..

Giving away design

Giving away assortment

Give away marketing

It is about new tech ..

It is about new tech ..

Augmented Reality IconNicholson: Interactive Mirrors

It is about information ..

It is about information ..

(Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.

Organised and informed

It is about mobshopping ..

It is about mobshopping ..

Group Buying

Online buying with friends

Transparancy = Excellence In a transparant market excellence is the benchmark

What is your Purpose Statement? Excellence requires a clear Sense of Purpose

What is your

Purpose Statement?

Excellence requires a clear Sense of Purpose

Purpose makes you authentic Authentic behaviour from retailers is crucial!

Purpose makes you authentic

Authentic behaviour from retailers is crucial!

Are you prepared to play the NEW customer game?

Are you prepared to play the NEW customer game?

Thank You Raimo van der Klein [email_address] www.mobminds.com

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