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Published on July 14, 2016

Author: Arunendu


1. Profile Summary A goal-oriented professional with 8+ years of experience in Sales Operations and Channel Management Currently working with Cummins India Limited., (India Operations of Cummins Inc.) Ranchi as a Senior Sales Manager A proactive planner with expertise in market plan execution, account management with skills in P&L management, market competitor and key account management & financial planning Experience in exploring and developing new markets, appointing channel partners, brand promotion, new product launch, accelerating growth & achieving desired sales goals Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals An effective communicator with excellent relationship building & interpersonal skills; strong analytical, team leadership, problem solving & organizational capabilities Education MBA / PGDBA (Marketing, Supply Chain Management & IT) from ICFAI University – IBS, Kolkata in 2009 with 7.50 CGPA B.E. (Mechanical) from S.V.P.M.’s College of Engineering, Baramati, University of Pune in 2006 with 57.13% 12th from K.V Fortwilliam, Kolkata, CBSE in 2001 with69.60% Area of Excellence Sales & Business Development | Territory Growth Management | New Product Launch | Strategic Market Positioning | Market & Competitive Analysis | Strategic Alliances | Distribution / Channel Management Sales Training & Leadership | Contract Negotiations Products Handled:Engine and spare parts sales along with repowering old equipment with new solutions Areas: Earlier - Chhattisgarh and 7 districts of Orissa | Presently – Bihar,Jharkhand & Orissa Key Result Areas:- Analyzing business potential, conceptualizing & executing strategies to drive sales, augmenting turnover and achieving desired targets Conceptualizing & implementing strategies for acquiring business from clients and utilizing potential of existing accounts Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation Building and maintaining healthy business relations with high net worth and corporate clients, ensuring high customer satisfaction matrices by achieving delivery & service quality norms Exploring and developing new markets, appointing channel partners, brand promotion, new product launch, accelerating growth & achieving desired sales goals Leading business planning and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching and hosting constructive meetings Providing consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy ARUNENDU PURKAIT Achievement driven professional targeting for senior level assignments in Sales, Channel Management and Project Management Industrial Preference: Automotive | Consulting | Manufacturing | Start-Up Environ | FMCG | Modern Trade +91-7367956656 /+91-9830797123 Work Experience

2. Significant Achievements: Presently handing biggest dealership of Eastern zone profiled over Bihar/Jharkhand & Orissa Half Yearly targets over achieved by 15%. Stake is huge in terms of revenue of 3 major states Rejuvenated a government customer which helped in generating a revenue of INR 85 lakhs Reduced out of fold customers by 3.7% of controlled area. Third best in the country in FY 15-16 Drove the overall long and short term channel marketing strategies and initiatives for complete Chattisgarh with added handholding of 7 Major mining districts of Orissa Led the repowering of RH90 cat excavator with CIL engine – NMDC Kirandul Products Handled: Heavy Commercial Vehicle Sales including World Truck/Tipper Range Key Result Areas: Built a strong distribution network for achieving greater reach and penetration Calculated the sales forecasts for newly launched products (PRIMA RANGE ) and defined the financial budget and targets for new salesprojects Communicated with clients and merchants to improve and develop business relationships, in-addition to maintaining constant follow-up on their feedback Identified resource requirements and assigned responsibilities to the sales team while ensuring effective coordination amongst all Prepared client surveys for sales projects and evaluated several areas of improvements in current sales techniques Contribution was pivotal in rejuvenating several sales and services setups with training and operational handholding Significant Achievement: Played a pivotal role in maintaining a substantial market share of 88% in Jharkhand in Heavy commercial vehicles segment where the Pan India Tata Motors Ltd. market share was 68% for the FY 13-14 and first half of FY14-15 Products Handled: Portable Compressor/Generator/Lighting Towers/Road Equipment/Breaker Sales Area: 6 States and Nepal Dealers: 7 Significant Achievements: Successfully sold the first lightning tower for the company across the country Obtained the largest order in terms of value on a single item type from a competitor account Single-handedly managed key clients such as Tantia Const., Electrosteel Castings, Railways, State PWDs & PHEDS, Jindal Steel, Tata Steel, Simplex Infra and so on. Products-handled: Crushing Equipment and Hot Mix Asphalt Plant Significant Achievement: Sold the first Imported High frequency screens for collaborator Astec Inc. USA to TEMPL at Barbil which generated a revenue of nearly INR 1 Cr

3. Division: Steel Division Personal Details Date of Birth : 5th December 1982 Languages Known : English,Hindi,Bengali&Marathi Address : 4/3K/309, Ho-Chi-Minh Sarani, S.S.T, Sakuntala Park, Kolkata-700061

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