Restaurant, Cafe, Fine Dine Restaurant Design, QSR Branding: BrandPeople

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Information about Restaurant, Cafe, Fine Dine Restaurant Design, QSR Branding: BrandPeople

Published on February 26, 2014

Author: FranchiseTv


+91 9899331267

BrandPeople Restaurant Design Services

Starting with an in depth discovery phase, BrandPeople delves into the inner workings of the restaurant’s brand as experience visually, through it’s cuisine, and into operations. We establish what makes the restaurant truly unique as found not only from the internal stakeholders, but also customer perceptions and competing brands.

This information is distilled into a core document known as the Brand Document. In this phase the brand’s foundation is clarified and defined. This document becomes the basis for all things brand from design and messaging to new cuisine and human resources.

After these initial two phases, BrandPeople dives into designing key touch points, then develops the brand across all desired touch points, deploying each element with a strategy. These three phases are cyclical and create a continuous brand development engage from marketing campaigns to expanding into new locations.

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