Responsive Design with Nxtbook Ubiquity

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Information about Responsive Design with Nxtbook Ubiquity
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Published on February 28, 2014

Author: NxtbookMedia

Source: slideshare.net

Description

Provide a great cover-to-cover reading experience that allows the text, images, and other content to reflow to fit any screen size. Your magazine, book, or other published materials look great on every mobile or desktop device.

Nxtbook Ubiquity Not just on every screen. Awesome on every screen. S

Agenda S What„s wrong with digital editions S What this product does differently S What challenges it creates

What‟s wrong with digital editions? S Portrait form on landscape device S Same experience everywhere S No longer leverages technology S Appears “old”

Along came Flipboard

What Flipboard Gets Right S Engaging reader experience S No zooming experience

That said… S It‟s branded for Flipboard S The long-tail conundrum S Advertising is remarkable old school for such new school technology

What‟s Does Ubiquity Do? S Eliminates zoom, regardless of device S Maintains a page-like navigation S Offers advertisers something different S Creates a branded Flipboard-like experience, on all devices, on all browsers

How Does it Do This? S Article driven CMS S Responsive design templates S Unique blend of web and print design

The Concept of the Click Skip S Every reader of the digital edition is delivered (without a click) to the sponsor‟s website S The advertiser chooses the publication because of the quality of the reader. The click skip delivers the qualified reader

The Reality of the Click Skip

How Qualified are They? S 62% bounce v 58% bounce S 1.94 pages view v 2.19 pages viewed S Quite qualified!

FAQs S In an app? S Value proposition? S PM136

Thank you!

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