Resourceful Storytelling - Arts Foundation of Cape Cod - Creative Collaborative Conference - 3.24.14

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Information about Resourceful Storytelling - Arts Foundation of Cape Cod - Creative...
Marketing

Published on March 20, 2014

Author: jcbouvier

Source: slideshare.net

Description

These are the slides for a brief presentation I'm giving during a panel on managing marketing resources.

Resourceful Storytelling Creative Collaborative Conference 3.24.14 - J.C. Bouvier - @IFAWMEO - @JCBOUVIER

The $20,000,000 Selfie• Source: WSJ - 3.4.14

“…wasn’t entirely unplanned” • Samsung ads ran all night • Ellen uses an iPhone (Slate 3.4.14) • Bradley took the picture • Tweet = @TheEllenShow! • Most retweeted photo EVER

Poor Liza That’s her arm on Kevin Spacey’s back…

Despite the facts… Resourceful marketers told a story…

Back to reality… That’s great, J.C., I don’t have $20,000,000…

My world… I own most of the real-estate below the fold…

Resources from all over the world… • Raw pictures taken in Indonesia by both teams • Work documented by partner/us on the ground • HQ team edits • HQ team provides photo editorial • HQ Publishes & promotes

Understand the game… • Goal is to IFAW.org • Shares • Likes • Comments • CTR (Click Through Rate) • Time on site • ACTION(s)

Questions to ask… • What story am I already regularly telling? • How often am I telling it? • Can I tell it more visually? • Can I say less more frequently? • What path can supporters, constituents, consumers follow?

Where to start? Originate @Instagram and post to Facebook…include a link!

Thank you.

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